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Crunch Fitness Launches New Military-Based Fellowship and Employment Placement Program

Posted: February 16, 2022 in Chains

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NEW YORK, N.Y. – Crunch Fitness has announced the launch of ‘Strengthened by Heroes,’ a military-based fellowship and employment placement initiative designed for service members who are completing their active-duty commitment and wish to pursue a career as a Personal Trainer at Crunch Fitness.

‘Strengthened by Heroes’ fellows will have the opportunity to work three to five months with Crunch, with access to free education and certifications from sponsors including the National Academy of Sports Medicine, TRX, My Steady Mind and dotFit. Participants will receive ultimate placement into a permanent role following the end of their service date.

Crunch has partnered with Transition Overwatch and the Department of Defense SkillBridge to tie the program into every Department of Defense facility and Service Academy. Active duty military and soon-to-be Veterans are eligible to apply here.

‘Strengthened by Heroes’ fellows will receive gratis access to a National Academy of Sports Medicine (NASM) Certified Personal Trainer Course (or other equivalent certification based on the current qualifications of the individual), TRX Digital Suspension Training Course, TRX Digicamo TRX Pro 4 Suspension Trainer, dotFIT Certified Trainer Course, dotFIT “Heroes” Nutritional Support product bundle, and a Cognitive Fitness Training Course from My Steady Mind, altogether retailing for over $2,000.

“At Crunch we recognize the sacrifice that Military members make to join the Armed Forces and when asked to risk their lives to protect our Freedom and Country,” said Jim Rowley, CEO of Crunch Worldwide and U.S. Marine Corps Veteran. “We value the unique skills and experience that the military community brings, and we could not be more excited to offer this opportunity.”

“The National Academy of Sports Medicine is proud to support our veterans and first responders through the Strengthened by Heroes program,” said Laurie McCartney, President of NASM. “We can never fully repay those who selflessly answer the call of duty and put everything on the line to protect our freedoms, but by providing access to NASM’s state-of-the-art training programs, we are giving our heroes the latest knowledge and tools to help build successful careers as fitness and wellness professionals.”

“My Steady Mind is a Veteran owned and operated business. And we are grateful to be providing innovative training to help Veterans reduce anxiety, improve mental energy and focus through Cognitive Fitness Training” said Dr. Seth Hickerson, CEO/Founder of My Steady Mind, Dr. Hickerson is a Navy and Air Force Veteran and most of his coaches are Veterans. Veterans are a resilient group of people and they know how important mental strength is. It can be a difficult transition from active duty to civilian life and the My Steady Mind Cognitive Fitness Training course provides Veterans with real strategies, tactics and techniques to thrive in the modern world. What we do at My Steady Mind is Training, not Treatment. We are coaches, not counselors. Veterans thrive when they have a mission and training, so we provide both!

“As a veteran-founded organization, TRX is excited to support the Strengthened by Heroes initiative and show appreciation for the military community by offering world-class education and career opportunities within elite organizations,” said Nasario Mejia, Chief Operating Officer – TRX Training. “We at TRX have always believed in giving back to those who have given so much. We are excited and honored to support Crunch Fitness in the Strengthened by Heroes initiatives!”

“dotFIT Worldwide is proud and excited to partner with Crunch for their Strengthened by Heroes Program. We’re honored to offer our U.S. Military men and women the same benefits our college and pro athletes have received for years,” said Neal Spruce, dotFIT CEO. “The special men and women of our Military will now have the same protection from the well-known problems found in the dietary supplement consumer mass channels (e.g., under-formulation, tainted and mislabeled products, no 3rd party testing, etc.) our thousands of elite athletes, celebrities and the millions of members of our fitness facilities enjoy today. We’re proud of our Crunch partners for creating new career opportunities for our U.S. Military through this innovative program.”

Crunch is known for its innovative group fitness programming and offers a wide range of activities across gyms, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt, Fat Burning Pilates, and the HIITZone™, a proprietary high-intensity interval group training program. This is in addition to free weights, machines, cutting-edge equipment, and expert instructors and trainers.

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