Planet Fitness Invites You To “Get Down with Your Judgement Free Self” In 2019 As Presenting Sponsor of Times Square’s New Year’s Eve Celebration
Posted: December 5, 2018 in Chains
Planet Fitness
HAMPTON, N.H. – Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., is once again “getting down” this New Year’s Eve as host of one of the world’s most iconic celebrations. In partnership with Times Square Alliance and Countdown Entertainment, the Judgement Free Zone® is returning as the presenting sponsor of Times Square’s New Year’s Eve celebration for the fourth consecutive year, inviting everyone to “Get Down with Your Judgement Free Self” in 2019 and beyond – and enter the Planet Fitness “Get Down to Win” video contest for a chance to win $10,000.
To enter, users can submit a 30-second (or less) dance video showing how they plan to “Get Down” in true “Judgement Free” style in the New Year. Entrants can download one of five pre-selected music tracks to use as the “tune-spiration” for their video jam, then upload their creation to the “Get Down to Win” microsite by Monday, Dec. 31. The public will then vote on five video finalists in January, and the grand prize winner will receive $10,000. Additional prizes, including one-year Planet Fitness memberships and a Planet Fitness prize pack (valued at more than $1,000 and featuring a smart watch, wireless headphones, a $250 gift card and more) will be awarded to all finalists.*
To kick off the contest, Planet Fitness is partnering with NBC’s “World of Dance” Champions, The Lab, to inspire us all to get down, whether it be a favorite victory dance or an “I just found $5 in my jeans pocket” fist pump. Visit planetfitness.com/getdown for official video contest rules and entry details.
“Our continued sponsorship of Times Square’s legendary New Year’s Eve celebration and our nationwide video contest are a perfect way to embrace a judgement free spirit of health and happiness,” said Jamie Medeiros, VP of national marketing at Planet Fitness.
Approximately one million revelers in Times Square will ring in the New Year with bejeweled and festive New Year’s Eve party hats and balloons decked out in purple and yellow – Planet Fitness’ signature colors. Planet Fitness will also be featured on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2019” on Monday, Dec. 31 beginning at 8:00 p.m. EST on the ABC Television Network – with a presence in New York and Los Angeles – as well as on the Times Square 2019 webcast throughout the night.
“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2019 is one of our biggest events of the year, and we are excited for Planet Fitness to join us again in this celebration of music and entertainment as we ring in the New Year with our audience,” said Jerry Daniello, SVP, Entertainment Brand Solutions, Disney Advertising Sales.
Also for a fourth year, Planet Fitness invites revelers to submit their Confetti Wishes, a heartfelt “wish” for the New Year, at planetfitness.com/confettiwishes or at the Wishing Wall in the heart of Times Square now through Wed., Dec. 26. Each wish will be printed on a piece of actual confetti that will fly over Times Square at midnight on New Year’s Eve.
“New Year’s Eve is a time to reflect not only on the past year, but also to celebrate new beginnings and what we want to be different in 2019,” said Tim Tompkins, President of the Times Square Alliance. “We look forward to welcoming back the Planet Fitness wave of purple and yellow throughout Times Square as we ring in 2019.”
