Matrix’s Expanded Presence at IHRSA 2015 Draws Praise
Posted: March 31, 2015 in Suppliers
Matrix: Strong, Smart, Beautiful
COTTAGE GROVE, WI – Matrix Fitness drew widespread praise for its expanded presence at IHRSA 2015. In addition to showcasing new products, attendees were able to demo new equipment and learn about the latest industry trends from fitness experts like Hunter Allen and Phil Campbell in the education area. Guests were also invited to participate in the “Connected for a Cure” campaign, which raised $5,623 for Augie’s Quest, the largest individual fundraising program for research and drug development aimed at ending ALS.
“Our goal at IHRSA was to showcase our products and latest innovations, but we also wanted to engage in deeper discussions with club owners, operators and fitness staff about industry trends and how we can help them grow their business,” said Kent Stevens, executive vice president of commercial sales at JHTNA. “Our dedicated education area within our booth at IHRSA shows our ongoing commitment to being more than an equipment provider – we’re a partner that’s truly focused on and invested in the success of our customers.”
New Product Introductions
IHRSA 2015 drew more than 8,000 attendees, a 10 percent increase over the previous year. Show attendees were invited to demo a variety of new Matrix products, including:
- Connexus Series – Connexus is a versatile functional training system offering a variety of attachment points to accommodate a wide range of accessories and training modalities, including: bars, bands, med balls, boxing bags, suspension training straps and more.
- In-Trinity – This innovative incline training platform from Johnny G builds strength, deepens flexibility and improves balance, coordination and agility.
- Sprint 8 – Developed by Phil Campbell, this 20-minute, sprint cardio training program is scientifically proven to boost energy, reduce body fat and build lean muscle mass through the natural release of exercise-induced growth hormone.
- Personal Trainer Portal – This program helps with member retention through personalized workouts designed by trainers for their clients. The portal allows for two-way communication through the 7xi console by connecting with popular third-party apps, ensuring accountability outside of regularly scheduled personal training sessions.
- T3xh Treadmill – This treadmill is designed specifically for therapeutic settings (active aging and PT) and developed based on research with users, facility owners, personal trainers and service providers.
“Huge congratulations to all of the Matrix team on an impressive, well-thought-out, well-staffed booth and show experience,” said Steve Sweener, senior vice president of business development at Gold’s Gym Southern California Group. “The booth location and the amenities offered made the Matrix booth a meeting place for a lot of people.”
