Mindbody Taps Disco to Power Personalized Discovery Ahead of Holiday Wellness Spending Surge
Posted: October 15, 2025 in Suppliers
Mindbody
NEW YORK, N.Y. – Disco, the AI-powered commerce media platform, has partnered with Mindbody, leading experience technology platform for fitness, wellness and beauty, to bring personalized discovery from 1,000+ premium brands into the Mindbody app. The app has over two million monthly active users booking wellness services and experiences. With this integration, consumers will see fresh, relevant recommendations rather than repetitive ads – enhancing the booking journey instead of interrupting it.
The announcement comes as consumers shift holiday spending toward self-care. According to Stripe’s 2025 Black Friday and Cyber Monday report, beauty and health spend grew 42% year-over-year—outpacing retail’s 26%. Gen Z and millennials drove these gains, prioritizing experiences and wellness over traditional categories. By embedding recommendations into Mindbody’s booking flow, Disco brands can capture this spend at the moment consumers invest in themselves.
This deal marks Disco’s first expansion beyond retail into the global wellness economy, which reached $6.3 trillion in 2023 and is projected to hit nearly $9 trillion by 2028 – growing more than 7% annually (Global Wellness Institute). For Mindbody, the integration unlocks revenue while enriching the user experience.
“Disco allows us to introduce Mindbody users to brands that support their wellness journey,” said Alice Shen, Director of Strategic Partnerships and App Ecosystem for Mindbody. “By surfacing premium recommendations, Disco creates a thoughtful way to connect consumers with tailored offerings.”
Disco brings its commerce intelligence engine – trained on $50 billion in transaction data across 150 million shoppers – into the wellness category, reinforcing its role as the AI layer for the transactional web.
“Partnering with Mindbody is a milestone for Disco, validating that our AI approach scales beyond retail into services,” said Conner Sherline, Disco founder and CEO. “Because our network spans hundreds of premium brands, we can surface the right products at the right time – ensuring variety and relevance so users aren’t drowned in repetitive ads.”
