Health and Fitness Club Industry News: Suppliers
Tuesday, November 25th, 2025
ACE Welcomes Betty Su and Amber Trivedi to its Board of Directors
Posted: November 12, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces that Betty Su, a seasoned brand and marketing executive, and Amber Trivedi, an innovative entrepreneur and expert in AI-driven career development, have joined its Board of Directors effective October 1, 2025. Their combined expertise will help guide the organization’s mission and strategic direction during a period of growth and transformation. Read More...
ACE, Special Olympics International and Move to Live More Share Outcomes of Inclusive Physical Activity Leader Course
Posted: November 5, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE), Special Olympics International and Move to Live More share early outcomes from the Community Physical Activity Leader (CPAL) course, a free, accessible educational resource designed to equip people with and without intellectual and developmental disabilities (IDD) to lead inclusive physical activity in their communities. Read More...
Alzheimer’s Fitness Specialist Program Supports Brain Health Through Movement
Posted: November 3, 2025 in Suppliers
SAN DIEGO, CA - In recognition of Alzheimer’s Awareness Month, the American Council on Exercise (ACE) announces the release of the Alzheimer’s Fitness Specialist Program, a new educational offering designed to empower health and exercise professionals to support individuals interested in maximizing cognitive fitness and preventing cognitive decline as well as those living with Alzheimer’s disease and other forms of dementia through safe, effective physical activity programming. Read More...
American Council on Exercise Contributes to Project COURAGE, a Matrix Fitness Initiative
Posted: October 8, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces its support of Project COURAGE, a Matrix Fitness initiative expanding opportunities for students and professionals at the 107 Historically Black Colleges and Universities (HBCUs) across the United States. The project is designed to open doors for those interested in fitness-related fields and to strengthen community through greater access to education and resources. Read More...
ACE Announces New Certification Advisory Board
Posted: September 16, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces establishment of its Certification Advisory Board, which will provide strategic guidance to ACE’s Credentialing Department in its ongoing effort to deliver high-quality certification programs to health and exercise professionals worldwide. Read More...
ACSM and ACE Announce Education Partnership to Benefit Industry
Posted: September 9, 2025 in Suppliers
INDIANAPOLIS, IN and SAN DIEGO, CA - The American College of Sports Medicine (ACSM) and the American Council on Exercise (ACE) have announced a new collaborative partnership that will strengthen the health and fitness industry. Through this two-year agreement, the organizations will jointly offer high-quality, evidence-based education for health and fitness professionals worldwide. Read More...
From Legwarmers to Virtual Fitness, American Council on Exercise (ACE) Celebrates 40 Years of Getting People Moving
Posted: August 7, 2025 in Suppliers
SAN DIEGO, CA - From neon-colored leotards and dance workout videotapes to fitness apps and virtual coaching, the American Council on Exercise (ACE) celebrates 40 years of championing physical activity and expanding access to health and fitness opportunities worldwide. Since its inception in 1985, ACE has grown from setting safety standards for aerobic dance instructors to becoming a global leader in health and fitness education and certification, with over 90,000 ACE-certified professionals living and working in more than 110+ countries. Read More...
Amanda Cass Named President & COO of the American Council on Exercise
Posted: July 29, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces the promotion of Amanda Cass, SHPR, to the role of President & Chief Operating Officer. This leadership transition marks a significant milestone as ACE celebrates its 40th anniversary, underscoring the organization’s commitment to shaping the next several decades of influence and impact in the health and fitness industry. Read More...
American Council on Exercise Named a Winner of Best and Brightest Companies In Wellness in the Nation
Posted: June 24, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) has been named a 2025 Winner of the Best and Brightest Companies in Wellness in the Nation, a prestigious honor recognizing organizations committed to advancing health awareness and proactive wellness strategies in the workplace. Read More...
ACE Welcomes Pam Watts to its Board of Directors
Posted: March 18, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces the appointment of Pam Watts, CAE, to its Board of Directors. As the Executive Director of NIRSA: Leaders in Collegiate Recreation, Watts brings nearly two decades of leadership experience in the health and fitness industry. Read More...
American Council on Exercise and Coach360 Announce Partnership
Posted: February 20, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) and Coach360 announce a strategic partnership designed to support health and fitness professionals as they navigate the evolving industry landscape. The partnership will provide exclusive content, an enhanced job board and live education opportunities. Read More...
New Study Confirms Health Benefits of the 12-3-30 Workout
Posted: February 6, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) is excited to share the findings of a peer-reviewed research study conducted by the High Altitude Exercise Physiology Program at Western Colorado University. This study provides evidence demonstrating the physiological and health benefits of the 12-3-30 workout, a fitness routine that gained popularity through social media influencers in 2020 and has since amassed billions of views. Read More...
American Council on Exercise Named a 2024 Winner of Best and Brightest Companies to Work For in the Nation
Posted: January 22, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) has been recognized as a 2024 Winner of the Best and Brightest Companies to Work For in the Nation, an honor celebrating organizations with outstanding employment practices and a strong commitment to their employees' wellbeing. Read More...
American Council on Exercise Partners with Coursera to Offer Foundational Course for Aspiring Personal Trainers
Posted: January 13, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE), a global leader in health and fitness education and certification, has partnered with Coursera, one of the largest online learning platforms, to present the “Intro to Personal Training: A Career Starter Certificate.” Read More...
ACE and the Mental Wellbeing Association Introduce a New Certification Focused on Mental Well-Being
Posted: January 6, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) and the Mental Wellbeing Association, an initiative of the John W. Brick Mental Health Foundation, announce the launch of the Mental Well-Being Certification. This first-of-its-kind program focuses on mental health and well-being through established self-care practices in exercise, nutrition, mindfulness and social connection. Read More...
ACE Launches New Course Focused on Supporting Clients Using Anti-Obesity Medications
Posted: December 6, 2024 in Suppliers
SAN DIEGO, CA - Health and fitness professionals now have access to a groundbreaking interactive course, Leveraging Anti-Obesity Medications for Optimal Client Outcomes, designed to provide the essential knowledge and skills needed to effectively support personal training and health coaching clients who are using anti-obesity medications (AOMs). Read More...
ACE Partners with Enrollment First, Inc. to Provide Insurance Options for Exercise Professionals and Health Coaches
Posted: September 3, 2024 in Suppliers
SAN DIEGO, CA - The American Council on Exercise announces a new partnership with Enrollment First, Inc., a leading provider of insurance solutions. This collaboration aims to offer comprehensive insurance options specifically tailored for ACE exercise professionals and health coaches across the nation. Read More...
American Council on Exercise (ACE) and Lakeshore Foundation Partner to Advance Inclusive Fitness Education
Posted: August 7, 2024 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces a new Memorandum of Understanding (MOU) with the Lakeshore Foundation, a recognized leader in promoting healthy, active lifestyles for individuals with physical disabilities. Under this MOU, ACE and the Lakeshore Foundation will collaborate to develop and disseminate educational content and resources that focus on inclusive fitness. Read More...
New Position Paper from the Academy of Nutrition and Dietetics and the American Council on Exercise Details Impact of Exercise and Nutrition on American Adults
Posted: July 17, 2024 in Suppliers
CHICAGO, IL - The Academy of Nutrition and Dietetics (Academy) and the American Council on Exercise (ACE) has released a joint position paper stating that nutrition and physical activity interventions delivered by qualified nutrition and exercise practitioners can decrease risk of cardiovascular diseases and improve lifestyle behaviors among adults. Read More...
American Council on Exercise Announces John Lally as Newly Appointed Chair of its Board of Directors
Posted: July 16, 2024 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces the appointment of John Lally as the new Chair of its Board of Directors. Lally, who currently serves as the Executive Director and Head of Global Commercial Technology at Vertex Pharmaceuticals, brings a wealth of experience and a forward-thinking vision for the future of health and fitness. Read More...

