Club Insider

Xponential Fitness Enters Germany and Austria Markets

Posted: November 20, 2019 in Suppliers

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IRVINE, CA – Xponential Fitness, a curator of boutique fitness brands, has announced the signing of a Master Franchise Agreement for Germany and Austria, a development expected to bring more than 150 Xponential Fitness studios to the countries over the next five years. Initial brands included in the agreement are Club Pilates and Pure Barre, both category-leading pioneers in boutique fitness. Additional brands are expected to be launched in the future.

The Germany and Austria development is a collaboration with the LifeFit Group, a leading fitness and health platform in Germany uniting fitness brands from the boutique, high-value-low-price and premium segments. The diverse portfolio of the LifeFit Group includes Fitness First, elbgym and Barry’s Bootcamp brands, among others. The Xponential Fitness expansion is expected to begin with the first studios opening in Germany in Q2 2020.

“As we expand into Germany and Austria we are excited to partner with the LifeFit Group who are the leading national premium fitness provider in the market,” said John Kersh, Chief International Development Officer for Xponential Fitness. “We see significant whitespace in Austria and Germany, the largest fitness market in Europe, and look forward to introducing Xponential Fitness and our brands to future members.”

Xponential Fitness is a thriving franchise organization offering diversified fitness concepts in eight verticals with over 1,325 studio locations open and operating, for a total of 3,082 licenses sold. Xponential’s portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, and Stride, covering key industry verticals and focused on accelerating growth domestically and internationally. Most recently, Xponential Fitness signed a largescale, multi-band Master Franchise Agreement in Saudi Arabia, to bring more than 50 studios to the country over the next three years, including Club Pilates, Pure Barre, CycleBar, YogaSix and AKT. The Company also has presence in Canada and has studios slated to open in Japan and South Korea.

“Club Pilates and Pure Barre are very different boutique fitness brands from our existing portfolio, which increases our appeal,” says Martin Seibold, CEO of the Lifefit Group. “This collaboration with Xponential Fitness allows us to expand and strengthen our portfolio to better meet customer needs for healthier, more active lifestyles in a customized and convenient setting. We are also looking for great talent joining us in our expansion.”

Xponential Fitness was ranked in Fast Company’s annual list of the ‘World’s Most Innovative Companies’ for 2019 within the wellness category. Xponential Fitness and its franchise brands have rigorous franchise selection and qualification criteria. Its franchisees are passionate about creating an exceptional member experience and growing their business. Each franchisees dedication to fitness and entrepreneurship, together with Xponential Fitness’ sound business concepts, marketing, training and support, create the pillars for operational excellence and Xponential network growth.

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