Technogym Social Campaign To Fight Childhood Obesity Is Back
Posted: December 7, 2015 in Suppliers
Technogym: The Wellness Company
NEW YORK, N.Y. – Technogym, a leading wellness and fitness company, announced its global ‘Let’s Move for a Better World’ challenge will take place in 2016, for the third consecutive year. Sign up is now open for fitness facilities across the United States to join the Challenge.
The 2015 edition saw impressive improvements from participating facilities: visits increased by an average of 34%, new memberships increased by 17%, and more than three quarters of participants saw an increase in the engagement and motivation of existing members.
Technogym has grand ambitions for Let’s Move for a Better World 2016, following the success of the 2015 edition, that boasted impressive figures and tripled 2014 results: 80,000 participants in 17 countries completed more than 315 million MOVEs, burning a total of 140 million calories and losing a staggering 45,000 lbs.
“Let’s Move for a Better World embodies Technogym’s mission to improve wellness on a global scale. We recognize that the education of the younger generation is a crucial starting point for achieving this, and building a more sustainable society based on personal health,” said Nerio Alessandri, President and Founder, Technogym. “We encourage fitness facilities, and individuals in local communities to get involved, sign up, get fit and make an impact.”
From March 1 to 19, 2016, gym members in fitness facilities all over the world will challenge each other and join forces to donate their movements in support of promoting wellness and healthy lifestyles in their local community and beyond, particularly raising awareness around childhood obesity.
How does it work?
Participants’ MOVEs – Technogym’s unit for measuring movement – will be logged and tracked through Technogym’s mywellness cloud, the industry’s first cloud-based open platform.
The top three most active fitness facilities in each participating country – those that accumulate the highest number of MOVEs – will win the opportunity to help children in their local community to get more active and healthy by donating Technogym-funded equipment to a school of their choice. Prizes will also be awarded to the members who achieve the highest contribution to the challenge.
In addition to promoting a healthy lifestyle, Let’s Move for a Better World challenge is a great opportunity for fitness facilities to attract new members through the initiative’s social media communication campaign as well as the viral effect created by existing members sharing their training sessions online.
Let’s Move for a Better World is also a unique and powerful tool to build member loyalty, motivation and footfall through its competitive mechanism. By placing the spotlight on the fitness facility’s local community, it creates a positive team spirit that brings people together towards a common objective.
Childhood obesity stats:
- In the past 30 years childhood obesity has more than doubled in children and quadrupled in adolescents.
- By 2025, 70 million children under 5 will be overweight or obese if current trends continue.
- In 2013, 42 million children under the age of 5 were overweight or obese.
- Overweight and obese children are more likely to develop diseases like diabetes and cardiovascular diseases at a younger age.
Sources: World Health Organization, European Public Health Alliance, Centers for Disease Control and Prevention
