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Successful Health Care Entrepreneur, Kyle Rolfing, Joins Wellbeats’ Board of Directors

Posted: January 16, 2020 in Suppliers


MINNEAPOLIS, MN – Wellbeats has announced that Minnesota entrepreneur, Kyle Rolfing, will join the company’s Board of Directors effective immediately. Rolfing has an extensive history of innovation in health care, including co-founding Definity Health, RedBrick Health, and most recently, Bright Health, companies that revolutionized consumer-directed health care and workplace wellbeing.

According to Jason Von Bank, president and CEO of Wellbeats, Rolfing will contribute valuable guidance as an expert in workplace well-being, consumer-centric health care technology adoption, and startup growth.

“Virtual fitness has seen rapid adoption and we feel the industry is at a pivotal point in its growth,” said Von Bank. “Kyle’s experience gives him an intimate understanding of all phases of innovation for consumer-driven health care and workplace well-being and will help Wellbeats capitalize on our business momentum as we expand our fitness brand to workplaces across the country.”

Wellbeats is a content and software-as-a-service (SaaS) company that develops and hosts on-demand, virtual fitness content for corporate and individual users. The company currently offers more than 500 classes and 29 channels in categories like cycling, running, yoga, high-intensity interval training, stretching, and prenatal fitness. Wellbeats content also includes office breaks employees can complete at their workspaces, mindfulness, and content to prepare young athletes for competitive sports.

Wellbeats’ innovation in fitness aligns perfectly with Rolfing’s history as an entrepreneur. When Rolfing co-founded Definity Health in 1999, he created a unique new space in health benefits, establishing the company as a premier brand in consumer-driven health care before selling the company to UnitedHealthcare.

In 2006, Rolfing co-founded RedBrick Health, which changed the face of employer-financed health care by applying technologies that promoted broad-based consumer health engagement to improve employee health behaviors and lower costs.

Rolfing has continued this legacy of success as the co-founder and former president of Bright Health, a consumer-focused insurance, and technology company. Since its launch three years ago, Bright Health has raised more than $1 billion dollars in capital and gained “unicorn” status in a competitive category.

Rolfing earned a Masters in Business Administration from the Carlson School of Management at the University of Minnesota and is an Aspen Institute of Health Innovators Fellow. He is a frequent speaker at national health care industry conferences and academic institutions and serves as a board member and advisor to several health care startups.

“I am excited to join the Wellbeats Board of Directors and to be part of the innovative work they are doing to create fitness that fits people at all ages and stages of life,” said Rolfing. “In order to create meaningful change, you have to be driven by a passion to make life better for people, and that’s exactly what I see in the team at Wellbeats. Their on-demand, virtual fitness solution is already improving workplace fitness for employers and I look forward to being part of their future success.”

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