Record Results for Technogym Let’s Move for a Better World Social Campaign
Posted: March 24, 2016 in Suppliers
Technogym: The Wellness Company
NEW YORK, N.Y. – Technogym, a leading wellness and fitness company, announced the record-breaking results of its Let’s Move for a Better World challenge, a worldwide social campaign to raise awareness in the fight to end childhood obesity, that ran from March 1-19, 2016. The Let’s Move for a Better World challenge leveraged the capabilities of the Technogym Connected Wellness Ecosystem.
The Technogym Connected Wellness Ecosystem is a unique solution that includes connected equipment and mywellness cloud, the first open platform in the industry, connecting people and fitness facilities all over the world. Users can enjoy a fully personalized wellness experience, and facilities can create challenges amongst their members or with other clubs. Technogym showcased its Connected Wellness Ecosystem at IHRSA 2016, 35th Annual International Convention & Trade Show, March 21-24, Orange County Convention Center, South Building.
“Now in its third year, the results of the 2016 Challenge have far exceeded expectations, said Nerio Alessandri, President and Founder, Technogym. “This is an incredible testament to what can be achieved when enterprises, communities and technology work together to make a difference. Technogym is proud to play a part in providing the tools for individuals and facilities to get healthy and take on social causes like childhood obesity, raising awareness and affecting change in their local communities.”
Some key stats:
- 513 fitness facilities – across 21 countries took part in the 2016 Challenge.
- Approximately 122,000 participants tracked their exercise on Technogym equipment collecting MOVEs, Technogym’s unit of measurement for movement.
- A total of 400 million MOVEs were generated over the course of the Challenge.
- This represents over 170 million calories burned or approximately 53,000 pounds lost.
The facility in each country that has collected the most MOVEs will be able to donate state-of-the-art Technogym equipment to a local school or non-profit organization, dedicated to the promotion of health and wellness.
