Club Insider

Precor Partners with WANNADREAM to Expand Reach in France

Posted: September 11, 2024 in Suppliers

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WOODINVILLE, WA – Precor, a global leader in providing premier fitness solutions, announces WANNADREAM as its exclusive distributor for the French market. This partnership, effective immediately, strengthens Precor’s presence, product availability and ownership experience in the region.

Enhanced Market Reach and Local Support: WANNADREAM’s established presence and robust operational framework in France will enable Precor to effectively cater to the demands of the fitness industry. This approach ensures a sustained presence in the region, reinforcing our commitment to both new and existing customers.

Strategic Alignment and Brand Synergy: Aligning with WANNADREAM, known for its innovative functional and sport facilities, leverages the strengths of both brands to significantly enhance market penetration and customer satisfaction in the French fitness landscape.

Omar Lamrabet, EMEA Business Manager at Precor, comments, “We are thrilled to start a new partnership with WANNADREAM. Precor is committed to exceeding our customers’ needs and we can now take this commitment to the next level. The timing of our partnership is perfect as Erwann and I look forward to connecting with our customers and showing our latest innovations at the FITEX event in October.”

Erwann Adam, WANNADREAM’s President and Founder states, “We are excited to announce our promising new partnership with Precor, a brand renowned for innovation and excellence in the fitness industry. As the exclusive distributor of Precor, WANNADREAM sees this as an opportunity to continue our growth by offering a premium range of cardio and strength equipment. We are confident that we can provide the best solutions for all professional fitness and wellness establishments.”

In this new relationship, WANNADREAM will directly represent Precor in France.

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