Peloton Invests in the Future of Pilates with Targeted Acquisition
Posted: June 4, 2026 in Suppliers
Peloton
NEW YORK, N.Y. – Pilates has long been a foundational pillar of fitness, and as demand for the modality continues to accelerate, Peloton is enhancing its R&D efforts in the category with the strategic acquisition of Skōp. As an early innovator in connected Pilates, Skōp brings foundational technologies and deep expertise that will build on Peloton’s leadership in at-home Pilates, help us push further into strength and scale our comprehensive wellness ecosystem.
“Pilates is a category ripe for the same kind of experiential reinvention we brought to cardio,” said Peter Stern, Peloton CEO. “Form is everything in Pilates, so we are taking a purposeful approach to ensure we develop the most effective, safest, and fun experiences possible—ones people will keep doing for life. Skōp adds differentiated technology and specialized knowledge to our R&D team so we can continue to empower people to live fit, strong, long and happy.”
This strategic acquisition will support a central plank in the expansion of Peloton’s strength ecosystem, where the company continues to invest in both R&D and instructor talent. Driving this momentum is growing demand for Pilates, fueled by its reported benefits for flexibility, balance, mobility and more.*
In fact, Peloton Member engagement with its existing Pilates offering increased 48% year-over-year in Q3 alone, while the 2025 Sports and Fitness Industry Association (SFIA) Report confirms Pilates is the fastest-growing fitness modality in the US**, with participation surging nearly 40% over the last several years. Google search data shows that “Pilates” is now the third most popular fitness search term behind Running and Yoga***.
Welcoming Skōp underscores Peloton’s commitment to developing the world’s best wellness experiences and reinforces our multi-year innovation agenda of becoming the global leader in connected fitness and wellness.
