Peloton Announces Corporate Wellness Offering
Posted: June 23, 2021 in Suppliers
Peloton
NEW YORK, N.Y. – Peloton (Nasdaq: PTON) has announced Peloton Corporate Wellness, a new way to bring Peloton content or connected fitness products to businesses and organizations operating in the United States, United Kingdom, Canada and Germany, with Australia coming later this year. The same Peloton experience loved by more than 5.4 million Members is now available to organizations who are committed to providing employees access to innovative mental and physical health resources.
“Introducing Peloton Corporate Wellness is the latest step to making the award winning Peloton experience more accessible,” said Peloton’s President William Lynch. “Over the years we’ve worked hard to help our Members achieve healthier and happier lifestyles. Peloton Corporate Wellness is the natural extension for us to be able to scale that offering. Together with our Corporate Wellness partners, we’re now able to share the experience with millions more while also driving stronger culture and community within the workplace.”
Starting today, organizations can offer subsidized access to Peloton Digital and All Access Memberships, as well as exclusive benefits on Connected Fitness products. Corporate Wellness partners will receive access to tailored enterprise features to help drive strong engagement, reduce administrative workload and measure impact, all via an easy to use and secure platform. Each Corporate Wellness partnership will benefit from Peloton’s brand and marketing expertise, extensive knowledge of member engagement, and community-building tools.
More than a fitness program
Attracting and retaining great talent, increasing employee engagement and health, and building community are long-term goals for all organizations. In addition to the measurable and tangible health and wellness benefits that Peloton can deliver, Peloton Corporate Wellness also has the unique opportunity to help organizations drive employee engagement and retention. Peloton’s high engagement and member satisfaction is driven in part by the number of community-first features like Tags, which helps Members find other Members with similar interests on the Leaderboard, and Sessions to make it easier to workout with a group. Similar to a live class, Sessions is another way to work out together where Members can schedule any ride or run, 20-minutes or longer, then send an invite to others to join that class. Peloton’s social tools can be used to help teammates bond while also forging great fitness habits.
During just the first three months of 2021, total workouts on the platform grew to 171 million, an increase from 48 million in the same time period last year. As of May 2021, Members averaged 26 workouts per month. Peloton also surveyed Members in the U.S., U.K, Canada, and Germany. Members reported that the platform made them feel happier (77%) and felt their mental health improved (65%). Additionally, they felt more accomplished (83%) and more productive at work (64%).
A new way to think about corporate wellness
Wayfair, Samsung, SAP, Accenture Interactive, part of Accenture, and Sky, in the U.K., are among the first organizations partnering with Peloton Corporate Wellness. Eligible employees of these companies will receive a range of options including free access to the Peloton App and exclusive benefits on Connected Fitness products to support team building and healthy habits.
“Our employees are the key to our success,” said Dan Healey, Head of Human Resources for SAP North America. “We’re thrilled to pilot Peloton’s Corporate Wellness program as an additional benefit to foster employee engagement and inspiration. As a pioneer in hybrid work, SAP has long found creative ways to encourage a sense of community, including last year with Peloton. We’re excited to expand our collaboration with Peloton as we continue to invest in our employees’ mental and physical wellness.”
Cassidy Rouse will now lead the new team as Global General Manager of Peloton Corporate Wellness, reporting to Tim Shannehan, Peloton’s Chief Revenue Officer. In his role, Rouse will lead the team helping make Peloton more accessible.
“We heard from partners that they need flexible employee wellness solutions that can meet the evolving demands of a modern workforce,” said Rouse. “Whether you’re at home, on the road, or in the office, you should be able to access the physical or mental exercise that fits your schedule – and even team up with a coworker to motivate each other.”
