Health and Fitness Club Industry News: Suppliers
Wednesday, August 26th, 2026
Mindbody and Blo Blow Dry Bar Execute Global Agreement
Posted: September 29, 2021 in Suppliers
SAN LUIS OBISPO, CA - Mindbody, a leading experience technology platform for the wellness industry, has announced a global agreement with Blo Blow Dry Bar, North America's original blow dry bar and the world's largest blow dry bar franchise. Through this agreement, Blo utilizes Mindbody's technology to create a uniform experience across its 130 locations in America and Canada. Read More...
Five Gym Direct Mail Pieces That Will Stand Out
Posted: September 28, 2021 in Suppliers
If you want to grow your gym, you have to be strategic with your marketing efforts. Competition is higher than ever on digital and social media spaces, which is why strategies like direct mail could be exactly what your gym needs to get noticed. Here are five of the best gym direct mail pieces that will get more eyes on your fitness brand. Any one of these options is sure to make your response rates skyrocket and generate more interest for your gym. Read More...
TRX Gives Back To Active Military & Veterans With “Operation All In”
Posted: September 23, 2021 in Suppliers
SAN FRANCISCO, CA - TRX, a global leader in functional training products and world-class training content, has announced "Operation All In," an exclusive military program that pays homage to the brave men and women that have, and continue to, devote their lives to protecting our freedom. Developed as a meaningful way to reinvest in the company's storied military heritage, "Operation All In" works exclusively through the ID.me online military network to immediately provide two noteworthy offerings to active-duty service members, their families and the entire veteran population. Read More...
Intelivideo Names Keith Lansdale Vice President of Sales
Posted: September 23, 2021 in Suppliers
BROOMFIELD, CO - Intelivideo, a video on demand, livestreaming and digital technology platform for the fitness, health and wellness industry, has announced the appointment of Keith Lansdale as the company’s Vice President of Sales. Lansdale, who most recently served as Vice President of Client Relations at ABC Fitness Solutions, is stepping into his new role as an established sales professional with decades of experience in multiple areas of the fitness industry. Read More...
Echelon Appoints Alex Kaplan as President
Posted: September 22, 2021 in Suppliers
NEW YORK, N.Y. - Echelon, the connected fitness company revolutionizing the way people move, has announced the appointment of Alex Kaplan as President. Kaplan's appointment follows a series of investments, including a $65M round led by Goldman Sachs in addition to other investments from North Castle Partners and United Talent Agency. These investments have helped Echelon expand an already dominant footprint in the connected fitness membership space. Read More...
American Council on Exercise Names Sarah Beavins VP of Sales and Marketing
Posted: September 17, 2021 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) has promoted Sarah Beavins to the role of Vice President of Sales and Marketing. Beavins has more than two decades of marketing experience in higher education, nonprofit and advertising agencies. As the Vice President of Marketing, Beavins will oversee and drive ACE’s marketing of certification and education products and sales teams. She will be responsible for the global oversight of marketing strategy development, planning and management of the marketing function, market research, competitive analysis and sales support. Read More...
Mayfair Equity Partners Invests in EGYM
Posted: September 17, 2021 in Suppliers
MUNICH, GERMANY - EGYM, a leading global fitness technology developer, has received $41 million in a Series E financing round from Mayfair Equity Partners, a leading tech and consumer growth investor. Following the investment, Mayfair Equity Partners will own a minority stake, along with existing investors HPE Growth, Highland Capital Europe, Kreos and others. Additional financial details have not been disclosed. Read More...
USPTA Teams Up with String Ping for Multi-Year Partnership to Share the First Tennis Text Marketing Service Designed to Help Tennis Clubs, Retailers, Pros and Stringers Communicate Directly with Customers
Posted: September 17, 2021 in Suppliers
LAKE NONA, FL - The United States Professional Tennis Association (USPTA), a global leader in tennis-teacher certification and professional development, has signed a multi-year partnership with String Ping. As part of the agreement, the USPTA and String Ping will work together to introduce the first tennis texting and marketing service featuring a suite of communication tools that enable USPTA members to share messages and branding using SMS, MMS or voice broadcasting. Read More...
Significant Changes to ACSM’s Guidelines for Exercise Testing and Prescription
Posted: September 16, 2021 in Suppliers
INDIANAPOLIS, IN - ACSM's flagship publication, ACSM's Guideline's for Exercise Testing and Prescription, has been a key educational and practical resource for fitness professionals and students since it's original publication. With the publication of each new edition, the information is updated to reflect the most current scientifically based standards in exercise. To help guide the reader to the most significant updates in the latest, 11th edition, ACSM provides the following documents... Read More...
Mindbody Announces Third Annual BOLD Partner Award Winners
Posted: September 15, 2021 in Suppliers
SAN LUIS OBISPO, CA - Mindbody, a leading experience technology platform for the wellness industry, announced that the company has selected the recipients of the Third Annual BOLD Partner Awards. Presented annually at BOLD, the Mindbody Conference, the BOLD Partner Awards are awarded to the Company’s partners for their excellence across several distinct categories, including growth, innovation and overall success in the partner ecosystem. Each year, BOLD brings together business owners, practitioners and experts from across the wellness services industry for the biggest event in wellness and beauty. Read More...
