Club Insider

Mike Wilson Joins Peloton as New Canadian General Manager

Posted: November 15, 2023 in Suppliers


CANADA – Peloton announces the appointment of Mike Wilson to the position of General Manager of Canada. Wilson will lead the development and execution of Peloton’s strategy in Canada, including operations, sales and piloting new go-to-market growth strategies in the market. He brings more than 20 years of sales, brand management, integrated marketing and digital experience to Peloton.

Previously, Wilson was the Canadian Country Manager at Waze and Head of Industry for the Restaurant vertical in North America. As the first Canadian employee at Waze, he built and grew the Canadian community and was responsible for partnering with some of the largest brands in the world through the Waze Ads consumer platform. Prior to Google and Waze, Wilson spent seven years at Microsoft, working with brands across Microsoft Advertising’s emerging product portfolio, including Skype, Mobile and Windows.

“Mike is an experienced leader in the Canadian tech space, having previously built and executed growth strategies for well-known brands in the market,” said Manu Seigner, VP, General Manager, Peloton International. “We currently have a devoted Canadian Peloton community and feel there is great potential to expand our Member base under Mike’s leadership. He has the unique ability to stay hyper-focused on the business while simultaneously ensuring we provide engaging, localized offerings that showcase our platform is for anyone, anywhere.”

On joining Peloton, Wilson said, “Peloton has become part of the cultural conversation in Canada’s key urban hubs across the country. It is an incredible foundation to build on, as there is quite a bit of untapped potential to explore. The Peloton platform offers a fitness experience for all ages, levels, and walks of life, and I’m excited about the opportunity to increase awareness of the brand and continue to grow our membership base through a variety of new avenues.”

Peloton has been in the Canadian market since 2018. In October 2023, Peloton expanded product offerings in the market with the addition of Peloton Row to the existing portfolio of Peloton equipment, including Peloton Bike, Peloton Bike+, Peloton Guide and Peloton Tread. Canadians also have three membership tier options for the Peloton App, including a free tier, giving Members the option to work out anytime, anywhere.

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