Club Insider

Merrithew Welcomes Mirgimsa to its Growing Latin American Distributor Network

Posted: October 8, 2026 in Suppliers

Merrithew

TORONTO, ON – Merrithew, a global leader in mindful movement education and equipment, has named Mirgimsa its new distributor in Ecuador, expanding access to Merrithew’s professional Pilates equipment and accessories across the country.

The relationship creates a stronger connection between Merrithew and the Ecuadorian fitness and wellness market, with Mirgimsa serving studios, fitness facilities, hospitality properties, wellness spaces, and other commercial environments with local expertise and access to premium Pilates solutions.

As Pilates continues to gain momentum across the fitness and wellness industry, demand is creating opportunities for businesses to introduce dedicated Pilates programming, expand existing facilities, and invest in new movement experiences. Working with an established regional distributor gives operators a local resource to help them make informed equipment decisions as they grow.

“Building a strong network of distributors across Latin America is an important part of bringing Merrithew closer to the businesses and professionals we serve. Mirgimsa gives us a valuable presence in Ecuador and another opportunity to support the region’s evolving fitness and wellness industry. We’re excited to welcome them to our network and build on the momentum we’re seeing across Latin America.”
— Jim Heidenreich, Chief Executive Officer, Merrithew

For Mirgimsa, the collaboration adds Merrithew’s professional Pilates portfolio to its offering, providing new ways to serve businesses investing in Pilates and mindful movement.

“We are excited to bring Merrithew’s premium Pilates equipment to customers across Ecuador. As more businesses recognize Pilates’ potential, we see an opportunity to provide high-quality equipment backed by local knowledge and service. Merrithew’s reputation for innovation, performance, and quality makes this collaboration a strong addition to our offering, and we look forward to helping businesses across Ecuador bring their Pilates plans to life.”
— Paolo Miraglia, General Manager, Mirgimsa

With Mirgimsa joining its distributor network, Merrithew continues to strengthen its reach across Latin America and create new pathways for fitness and wellness businesses to access professional Pilates equipment within their local markets.

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