Merrithew Expands Strategic Distribution Network with Valcke Group Across France, Belgium, Monaco and Luxembourg
Posted: July 29, 2026 in Suppliers
Merrithew
TORONTO, ON – Merrithew, a global leader in mindful movement education and equipment, has partnered with Valcke Group as its authorized commercial equipment distributor across France, Belgium, Monaco and Luxembourg, extending access to Merrithew’s premium Pilates equipment through a proven regional distribution model. The partnership was officially launched at the Fitness Challenge Congress, which brought together industry leaders and operators from across the regions.
The collaboration marks an important step in Merrithew’s continued global expansion strategy, enhancing equipment availability and localized support across these four markets. Valcke Group will serve the commercial fitness, hospitality, corporate wellness and government sectors, providing localized sales, service and customer support throughout the region.
Merrithew will continue to directly support and serve its boutique Pilates studio customers and the STOTT PILATES® instructor community across the territories, ensuring specialized support for education partners and independent studios while strengthening commercial market coverage through Valcke Group.
France, Belgium, Monaco and Luxembourg continue to experience growing demand for Pilates and mindful movement as commercial operators increasingly invest in premium wellness experiences. Through Valcke Group’s established distribution network and deep expertise serving the sports and leisure industry, Merrithew is expanding its ability to support customers with local expertise while maintaining the premium service experience the brand is known for.
“France, Belgium, Monaco, and Luxembourg represent important growth markets for Merrithew, with increasing demand for premium Pilates equipment and mindful movement solutions across both commercial and wellness sectors. Valcke Group’s extensive industry experience, strong market presence and commitment to customer support make them an ideal partner as we continue to expand access to our equipment across these markets.” — Jim Heidenreich, CEO, Merrithew
Valcke Group has established itself as a leading distributor serving the sports and leisure industry, representing globally recognized brands and providing customers with comprehensive sales, installation and after-sales support throughout the region.
“We are delighted to join the Merrithew network and bring their industry-leading Pilates equipment to customers in France, Belgium, Monaco, and Luxembourg. Merrithew’s reputation for quality, innovation and education aligns strongly with our commitment to delivering world-class solutions to the sports and leisure industry. Together, we look forward to supporting studios, fitness operators and wellness facilities with exceptional products and trusted local expertise.” — Henri Valcke, CEO Valcke Group
The agreement grants Valcke Group exclusive distribution rights within the commercial fitness, hospitality, corporate wellness and government sectors across the four territories, while Merrithew continues to manage relationships within the boutique Pilates segment. This complementary approach enables both organizations to focus on their respective strengths while improving customer access and support throughout the region.
The partnership reflects Merrithew’s continued investment in strategic regional partnerships that enhance customer service, strengthen local market expertise and support the growing global demand for premium Pilates equipment.
