Matrix Fitness Strengthens Support for Customers with New Muscle and Strength Content on Research Hub
Posted: September 26, 2025 in Suppliers
Matrix: Strong, Smart, Beautiful
COTTAGE GROVE, WI – Matrix Fitness has expanded its Research Hub with a new Muscle and Strength category, giving fitness professionals evidence-based resources to support programming and meet growing demand for strength-focused training.
The new section offers guidance on strength programming, progression models and recovery strategies. Content is designed to support a wide range of users, from beginners to experienced lifters. The content also explores how facilities can adjust their approach to better serve members at different life stages and ability levels.
Research Hub is Matrix Fitness’s online education platform, offering articles, webinars and toolkits grounded in peer-reviewed research. Topics include mental health, healthy aging, sprint intensity and now, muscle and strength.
“As strength training cements itself as a pillar of health and longevity, facilities are rethinking their programming and equipment mix,” said Tiffany Hoeye, Director of Commercial Marketing, Global. “This expansion reflects our promise to deliver not just high-performance products, but also the education and evidence to help our customers lead their members with confidence.”
The Muscle & Strength category launch also aligns with Matrix’s broader investment in strength solutions, including ten new Magnum Plate-Loaded stations presented at HFA and FIBO earlier this year. The new line includes equipment for in-demand movements such as belt squats, hip thrusts and pendulum squats, with global availability starting summer 2025.
