Matrix Fitness Debuts Additional Booth, New Equipment and Applicable Education at IHRSA 2024
Posted: March 4, 2024 in Suppliers
Matrix: Strong, Smart, Beautiful
COTTAGE GROVE, WI – Matrix Fitness returns to the IHRSA Convention & Tradeshow to highlight new offerings, present research-backed education and celebrate IHRSA’s pivotal change. Show attendees and members of the media are invited to meet with Matrix (Booths 1400 and 1200) at IHRSA 2024, March 6 – 8 in Los Angeles, California at the Los Angeles Convention Center.
Matrix will reveal new products and participate in insightful sessions at IHRSA 2024, including:
- Onyx Collection: Matrix unveils the Onyx Collection, a curated selection of five ultra-premium cardiovascular products designed to awaken the senses through premium materials and cutting-edge technology. Visitors are invited to immerse themselves in the Onyx experience and discover the meaningful innovation that distinguishes Onyx in the dedicated stand (Booth 1200).
- Total Body Cycle: Matrix introduces the new Matrix Total Body Cycle, featuring increased durability and easy transportability. The user-centric design allows for quick transitions and ensures comfort for users of all types.
Connexus Series Expansion: Matrix expands its Connexus line of functional training solutions with four new configurable designs. The Connexus Series offers versatile exercise options, with centralized storage and a compact footprint. Visitors can experience the convenience and diversity of the new line firsthand. - MX Racks: Supporting the growing trend towards strength training, Matrix will display customized MX Racks featuring standard and unique attachments, strategically configured to optimize space and enhance training diversity. Guests at the trade show can explore a range of training stations enabled by the versatility of the MX Racks lineup.
- Educational Events: Matrix is sponsoring two educational events aimed at enhancing member engagement and promoting mental well-being. These initiatives reflect the company’s commitment to supporting its customers and the broader industry.
Growth Mindset Marketing: Help Members Celebrate Instead of Endure
Dr. Karlie Intlekofer, Global Research Scientist for Matrix and Rick Muhr, Matrix Ambassador and Marathon Coach will introduce marketing applications that align with positive psychology and help members elevate their enjoyment as they generate gratitude instead of self-criticism. The educational session will take place on Wednesday, March 6 at 1:00 pm in Room 403A at the Los Angeles Convention Center.
Unreasonable Hospitality
Sponsored by Matrix, Will Guidara, restaurateur and best-selling author of Unreasonable Hospitality, will impart valuable lessons to attendees and encourage them to seek out ways to create extraordinary experiences for their clientele. The presentation will be held on Friday, March 8 at 9:00 am in the Concourse Hall at the Los Angeles Convention Center. A live stream of the keynote will be available on the IHRSA 2024 website.
“We are excited to once again engage with our customers, partners and industry leaders to unveil our latest product innovations and educational insights with the fitness industry,” said Mark Zabel, Global Chief Marketing Officer and President, US Commercial Division. “At Matrix, our commitment to ‘Believe in Better’ conveys our dedication to helping our customers succeed. We strive to develop meaningful products and solutions that empower them to meet their goals and create a healthier, fitter future for their members. We are proud to stand alongside IHRSA and our customers as we collectively strive to advance the fitness industry and foster healthier communities worldwide.”
