Matrix Fitness Brings Reimagined Equipment, Demonstrations and Education to IHRSA 2023
Posted: March 22, 2023 in Suppliers
Matrix: Strong, Smart, Beautiful
COTTAGE GROVE, WI and SAN DIEGO, CA – Matrix Fitness returned to the IHRSA Convention and Tradeshow, introducing a new connected strength training solution, product demonstrations and valuable educational sessions. The fastest-growing commercial fitness brand has remained committed to the fitness industry, sponsoring and exhibiting at IHRSA every year since the brand’s inception.
Matrix showcased their new products and offered programming demonstrations and educational events at IHRSA 2023, including:
Intelligent Training Console
The Intelligent Training Console takes the premium Ultra Series to a whole new level with progression-based programming developed in collaboration with the NSCA. The intuitive 16-inch capacitive touchscreen makes it easy for members to define physical transformation targets, receive step-by-step instructions and identify their benchmark weight that will help them reach their goals.
Sprint 8 GX Demonstrations
Trade show attendees can experience Sprint 8 GX firsthand during Early Morning Workout on Wednesday, March 22. Sprint 8 GX is an instructor-led, group experience that uses the established and proven Sprint 8 workout pre-programmed on Matrix cardio consoles. Combined with a unique strength and conditioning component, Sprint 8 GX helps facilities retain and engage members while setting themselves apart. Demo session are at 7:00am and 7:45am in the Matrix booth (2509).
Educational Events
Matrix continues to support the industry and attendees with learning opportunities focused on behavioral change and increasing the awareness of the positive relationship between mental health and exercise, an initiative that was kicked off by Matrix in May 2022.
Building Mental Health Resilience in the Health Club Environment
Dr. Karlie Intlekofer, Global Research Scientist for Matrix and Rick Muhr, Matrix Ambassador and Marathon Coach shared how regular exercise improves brain chemistry and how gyms can build mental resilience within their community.
Master the Chemistry of Change
Presented by Matrix, Cassandra Worthy, founder and CEO of Change Enthusiasm® Global, will empower attendees to assess their change emotions and redirect their anxiety and fears into moments of opportunity. A live stream of the keynote is available on the IHRSA 2023 website.
Mental Health Fireside Chat
Dr. Karlie Intlekofer joined Derek Gallop, Kevin McHugh and Lynne Brick for this Fireside Chat focusing on mental health. Panelist shared their expertise Helping attendees better understand their role as fitness professionals in the mental health of their clients, staff and members. A live stream of the session is available on the IHRSA 2023 website.
“The IHRSA Convention continues to be a tremendous opportunity to connect with our customers, partners and peers that are so instrumental to the fitness industry,” said Mark Zabel, Global Chief Marketing Officer and President, US Commercial Division. “At Matrix, we believe that if we strive together, we will thrive together. We’re excited to showcase our new products and solutions, while continuing our initiatives around mental health and behavioral change.”
