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Life Fitness Australia Welcomes FITBENCH to Portfolio of Brands

Posted: March 1, 2022 in Suppliers

Life FitnessLife Fitness

OCONOMOWOC, WI – In pandemic-impacted gyms, personal exercise space is valuable real estate, so equipment that boasts extreme efficiency by way of physical footprint, neat organization and quick and simple transitions between exercises is a smart investment that pays dividends. For these reasons and more, Life Fitness Australia has added FITBENCH to its portfolio of premium fitness brands.

“We are excited to partner with FITBENCH to bring this game-changing innovation to the Australian fitness market,” said Paul McClure, managing director of Life Fitness Australia. “Whether for a fitness facility, studio, or home, FITBENCH adds a versatile, compact training solution.”

The all-in-one, space-efficient workout bench creates individual workout stations for exercisers, typically equipped with dumbbells, kettlebells, a slam ball, and FITBANDS (varies based on specific model). It features a soft-closing, eight-position elevating top for exercise variety, and also can be used for box jumps and battle rope work.

With all tools conveniently at one’s fingertips, the FITBENCH facilitates functional small group and individual workouts with rapid, safe exercise transitions. The original, patented workout bench since 2016, FITBENCH today remains unrivaled for its stability, durability, and safety.

“A huge thank you for this opportunity to be part of the prestigious lineup that accompanies Life Fitness,” said Tyler Danen, founder and CEO of FITBENCH. “The experience and clout of the LF Australia team will be a monumental shift for FITBENCH in the Asia-Pacific region.”

Life Fitness Australia will distribute three of the company’s six models: the flagship, fully loaded FITBENCH ONE; the ultra-space-efficient boutique FITBENCH STUDIO; and the FITBENCH YBELL, which includes five sets of 4-in-1 YBells that function as a dumbbell, kettlebell, double-grip medicine ball, and push-up stand.

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