Industry Veteran Lu Rasmussen Joins Matrix Fitness US
Posted: September 1, 2021 in Suppliers
Matrix: Strong, Smart, Beautiful
COTTAGE GROVE, WI – Matrix Fitness, one of the world’s fastest-growing commercial fitness brands, has announced that Lu Rasmussen, a fitness industry veteran with more than 20 years of experience in successfully implementing and managing leasing and customer finance solutions, has joined its U.S. team as the Director of Leasing. In this new role, Rasmussen will work closely with the U.S. commercial sales team and lending partners to support its customers and company growth initiatives.
“We are excited to welcome Lu to the Matrix family,” said Mark Zabel, President US Commercial Division and Global Chief Marketing Officer. “He has a keen understanding on the importance of financing as it pertains to purchasing decisions and a proven track record creating, implementing and managing leasing programs. We’re confident that his experience and relationships will exceed our customers’ expectations and continue to drive growth and success for our brand.”
“For years, Matrix has listened to what the customer wants and needs. They continue to provide solutions for the present and future of the fitness industry,” Rasmussen said. “I’m excited to be part of a company that is “All In” and wants to continue to grow with the customers that made them successful.”
