HWLS and Fusion Fitness Announce Partnership
Posted: September 9, 2025 in Suppliers
HWLS
AMARILLO, TX – Health, Wellness and Lifestyle Services announces that effective August 1, they have formed a partnership with Fusion Fitness 24. Fusion Fitness 24 has clubs located in Fruitland, Idaho; Payette, Idaho; and Onterio, Oregon. Fusion Fitness 24 is owned and operated by Todd Stice and the Stice family.
Fusion Fitness 24 is a high value, low-price club chain where the clubs are open 24 hours. The clubs feature strength and cardiovascular equipment, group classes, personal training and recovery. The Wellness offerings feature a unique program called RESET360, which is a 60-minute protocol combining brain tap, sound therapy, cold plunge and infrared sauna. The goal for the brand is to continue to expand into small markets where there is a need for quality health clubs.
Frank Guengerich is the President and Chief Executive Officer of Health, Wellness and Lifestyle Services (HWLS), a club ownership and management consulting firm. HWLS specializes in assisting clubs to maximize revenue and profitability, with a focus on membership marketing and sales, fitness programming and wellness/medically supervised programs.
Mr. Stice is thrilled with the partnership. “We could not be more pleased than to have formed a partnership with Frank Guengerich and HWLS. Their approach to how they operate clubs is refreshing because they focus on balancing all aspects of the business, from customer service, facility cleanliness and maintenance, financial management, ancillary revenue growth and over all membership sales and marketing,” says Stice.
“We are very pleased to be working side by side with the Stice family and are excited for what the future holds for the Fusion Fitness 24 brand. We have a great strategic plan, and we are confident that the clubs and brand will thrive,” according to Mr. Guengerich.
For more information about Fusion Fitness 24, visit the website at www.fusionfit24.com
For more information about HWLS, visit the website at www.hwlservices.com or email frank@hwlservices.com
