Great Success for TechnoGym’s “Let’s Move for a Better World” Social Campaign
Posted: April 10, 2017 in Suppliers
Technogym: The Wellness Company
CESENA, ITALY – TechnoGym, a leading wellness and fitness company, announced the results of its ‘Let’s Move for a Better World’ campaign, a worldwide social campaign to raise awareness in the fight against obesity and sedentariness, that ran its fourth edition from March 13-31, 2017.
‘Let’s Move for a Better World’ is the biggest social campaign in the industry and embodies TechnoGym’s mission to improve wellness on a global scale. Thanks to TechnoGym’s ecosystem platform, mywellness, gym members in fitness facilities around the world joined forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond. The more active the users were, the bigger the donation to the communities.
Participants’ MOVEs – Technogym’s unit for measuring movement – were logged through Technogym’s mywellness cloud, the industry’s first cloud-based open platform.
The TECHNOGYM Ecosystem, is a unique solution that includes connected equipment and mywellness cloud – the first open platform in the industry, connecting people and fitness facilities all over the world. Users can enjoy a fully personalised wellness experience, and facilities can create challenges amongst their members or with other clubs.
The new 2017 edition of the campaign has allowed an increased number of operators to win and donate a piece of TECHNOGYM equipment to a not for profit organisation of their choice, thanks to the new awarding system which enables every facility to win by reaching predefined targets of movement performed.
Some key stats from the 2017 edition:
- 782 fitness facilities across 26 countries took part;
- Over 140.000 participants tracked their exercise on Technogym equipment collecting MOVEs, Technogym’s unit of measurement for movement;
- A total of 480 million MOVEs were generated;
- This represents over 200 million calories burned or approximately 62.000 pounds lost.
A representative for each of participating facility get the chance to take part to the ‘The Let’s Move for a Better World Conference’ at the Technogym Village, in Cesena (Italy) from May 21st to 23rd.
The conference allows participants to share knowledge on how physical activity can provide a vital contribution to building a more sustainable society based on personal health, and to celebrate the campaign winners during the official award ceremony.