Freemotion Fitness and Aktiv Solutions Forge a Transformative Strategic Alliance
Posted: February 21, 2024 in Suppliers
Freemotion
LOGAN, UT and SANTA MONICA, CA – Freemotion Fitness, renowned for its cutting-edge fitness equipment, and Aktiv Solutions, a leading expert in functional fitness facility supply and design, have entered into a strategic partnership. The multifaceted alliance underscores the two companies’ shared commitment to innovation and market expansion. The partnership will also extend to a range of each of the companies’ distribution networks, enabling access to the entire suite of Freemotion and Aktiv products.
As a key facet of the collaboration, Freemotion Fitness will now take part in the global representation of Aktiv’s specialty equipment and accessory-based solutions in tandem with Aktiv’s unique facility design capabilities. The agreement is a testament to the trust in Freemotion’s global market reach and influence. Reciprocally, Aktiv Solutions will extend its current representation of the extensive range of Freemotion equipment, broadening the collective company’s impact and global customer reach.
Mark Watterson, CEO of Freemotion Fitness, said the partnership marks a significant milestone for Freemotion. “By joining forces, we are poised to unlock new markets and propel our growth trajectory,” Watterson said. “Together, we are stronger and better equipped to provide unparalleled fitness solutions for an ever-evolving industry.”
The synergy not only facilitates the exchange of cutting-edge fitness solutions but also opens doors to collaborative ventures at industry events and shows. Aktiv will debut the recent launch of its Smith 3D Trainer™ among its portfolio of industry-leading training tools within Freemotion’s exhibition at this year’s IHRSA Global Trade show in Los Angeles on March 7th and 8th. By synergizing their strengths, Freemotion and Aktiv Solutions aim to redefine the fitness equipment landscape, offering customers an unparalleled range of products and services.
“At Aktiv, we believe that successful fitness facilities offer more than simple function and utility – they deliver experiences,” said Bryan Green, Founder and CEO of Aktiv Solutions. “As operators get more creative, movement-based modalities will continue to dominate the exercise floor. Our partnership with Freemotion strengthens our ability to offer the most comprehensive and impactful solutions for commercial clients everywhere.”
Emphasizing the strategic significance of the deal, Watterson added: “This partnership is not just about products; it’s about creating a collective impact for our clients. We know the Aktiv team well and believe in the power of collaboration to drive innovation and elevate the fitness experience for our customers.”
As the fitness industry undergoes rapid transformation, the strategic partnership serves to position both Freemotion and Aktiv Solutions at the forefront, ready to meet evolving market demands.
