Fitness Icons Angel and Willy Baños Become Partners in PTontheNet and PTA Global
Posted: July 7, 2016 in Suppliers
PTontheNet and PTA Global Logo
DENVER, CO – In a development impacting all levels of the fitness industry, fitness legends Angel and Willy Baños have become active partners in PTontheNet and PTA Global, the companies announced.
PTontheNet is the world’s largest and most comprehensive resource for fitness education and development encompassing a membership of personal trainers, group fitness instructors, wellness coaches, club and corporate organizations.
Its affiliated company, PTA Global, emphasizes the behavioral sciences and human side of fitness and addresses the vital emotional aspects for clients and members. Angel and Willy Baños will bring both companies commitment and passion and a track record of relationships to support them.
“We want to make a bigger difference in the world,” said Chairman Neal Spruce who purchased PTontheNet and PTA Global earlier this year. “Angel and Willy Baños bring incredible resources to the company – financial, distribution, product quality and credibility. We are thrilled to partner with them.”
The Cuban-heritage, American-born Baños brothers are the fitness industry’s version of the American dream. After eschewing the family garment business, which they found unsatisfying, they bought into Gold’s Gym in 1987. Ultimately, through innovation, commitment, consistency, and customer service they became the most successful Gold’s Gym franchisees in the world: Gold’s Gym SoCal Group.
In addition to running some of the most successful health clubs in the world, the Baños’ more recently were involved in Smart Fitness, a club-centric educational platform, from which they divested in late 2015.
“PTontheNet and PTA Global are a great investment opportunity with a world renowned team,” said Willy Baños. “We believe in their people, their approach, and the education and service they provide the fitness industry.”
Angel and Willy will reunite with Spruce and Karen Perlmutter, Director of Strategic Partnerships, with whom they worked at Smart Fitness. Perlmutter also worked with Spruce for 14 years at the National Academy of Sports Medicine (NASM). Spruce purchased and ran NASM in 1995 and sold it in 2010.
While their roles are still evolving, Angel and Willy Baños are primarily partners and influencers – contributing their health club operations expertise to content development. It is anticipated that the Baños’ close relationships with many Gold’s Gym franchisees will be a significant impetus for those owners to consider PTontheNet and PTA Global.
“We bring key values and commitment that will develop clarity in the market place,” said Willy. “We have education for every single club employee from trainer to maintenance. Most importantly, we will create educational trust in the fitness industry. This is our number one priority.”
“I am truly honored to have Angel and Willy join our team,” said Spruce. “We want to change lives and improve the world. They will help bring that element to our businesses.”
