Echelon and Old Dominion Announce Exclusive Partnership
Posted: November 18, 2021 in Suppliers
Echelon
CHATTANOOGA, TN – Echelon Fitness announces its partnership with Old Dominion, two-time GRAMMY nominated and four-time CMA Vocal Group of The Year. The revered Nashville band will be playing on a different stage, found in the Echelon Fitness community.
The collaboration will include Old Dominion-themed class rides, an inside look into the band’s own fitness journey, a members only appearance by the band and an exclusive channel in the Echelon Community curated by Old Dominion. This channel will feature a mixture of their music as well as music they love. The anchor channel will live within the Echelon Fit app (exclusive to members).
“We are really excited to work with Echelon.” enthused Trevor Rosen. “Old Dominion has always strived to find unique and innovative ways to share our music and the Echelon platform fits that exactly. The idea of a healthy lifestyle also being a fun and exciting lifestyle felt like a natural fit for what Old Dominion does in our live show, so we can’t wait to work together on this.”
The announcement of Old Dominion comes on the heels of major brand milestones for Echelon, including an expanding retail footprint across all major retailers, massive entertainment partnerships and a successful collaboration with artists including Pitbull.
“We have always focused on pairing the offering of the widest range of high quality connected fitness equipment across all price points with engaging live and on-demand content. The best fitness routine is one that you love to engage in and we have built an amazing community,” said Lou Lentine, CEO of Echelon Fitness. “Being able to offer exclusive content from such a well-loved and talented band, as Old Dominion, is something we believe will continue to help our members take their fitness to the next level. We are thrilled to offer such a diverse range of content, classes and music.”
