Club Insider

Daxko Acquires UpLaunch to Bolster Offerings for Boutique Gyms

Posted: February 6, 2020 in Suppliers

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BIRMINGHAM, AL – Daxko has announced that it has acquired UpLaunch, an unparalleled CRM and marketing automation software designed for the unique needs of affiliate and boutique gyms. Paired with Daxko’s existing brands, Zen Planner and SugarWOD, which serve over 5,000 boutique and affiliate gyms, the company now has various offerings available for facilities in that category.

“We are thrilled to welcome UpLaunch to the Daxko family,” says Ron Lamb, Daxko’s CEO. “UpLaunch’s easy-to-use, yet highly-effective CRM and marketing automation toolset is exactly what our customers need to grow in today’s hyper competitive boutique fitness market.”

This acquisition continues to drive a strategy that is centered around expanding Daxko’s solutions to power the health and wellness member experience. Daxko now offers member-based business software, digital marketing, websites, payment processing, full service billing, a trusted integration platform, community engagement, workout tracking, and CRM and marketing automation tools to the entire boutique fitness market.

“The UpLaunch team is one of the most impressive group of operators I have had the pleasure to work with,” says Nathan Bobbin, Daxko’s SVP of Product. “This news is going to be absolute gold for our combined group of customers who will soon see our products integrated – creating the industry’s only best-of-breed full member lifecycle solution available from a single technology partner.”

“We experienced a wild amount of growth in 2019. With that growth came a desire to do more for our customers and community,” says Matt Verlaque, UpLaunch Co-Founder. “By joining Daxko’s team we can continue to innovate in the CRM and marketing automation space while simultaneously increasing the speed at which we can move.”

“UpLaunch merging with Daxko is a fantastic opportunity to bring together passionate people,” says Jake Johnson, UpLaunch Co-Founder. “The result will be end-to-end solutions that greatly enhance the ability for gym owners to be successful, increasing their influence on communities and helping the world become happier, healthier, and strong!”

The entire UpLaunch team will join the Daxko team and continue to serve and support the UpLaunch platform and customers.

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