Club Insider

Daxko Acquires SugarWOD to Become the Unrivaled Software Provider for Affiliate Gyms

Posted: May 16, 2019 in Suppliers

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BIRMINGHAM, AL – Daxko announced that it has acquired SugarWOD, the top workout tracking and community engagement software for affiliate and boutique gyms. Coupled with Daxko’s existing Zen Planner brand, which serves over 2,000 affiliate gyms, the company now becomes the leading end-to-end software experience for box owners, coaches and athletes.

“We are incredibly excited to welcome SugarWOD and their community to the Daxko family,” says Ron Lamb, Daxko’s CEO. “After talking to Drew and Shayna, it was obvious that their mission closely aligns with ours. The entire SugarWOD team, like Daxko, is striving to make the world a happier and healthier place. The CrossFit® community has truly embraced SugarWOD, and this acquisition is going to exponentially increase our impact in the industry. This aligns with our acquisition strategy, as it is centered around expanding our offerings to better serve our customers and provide the best possible experience.”

“I’m thrilled for the SugarWOD community to join the Daxko family,” says Drew Larsen, SugarWOD’s Founder. “Among our customers, Zen Planner is the most widely used gym management system, so they have been on our radar for a while. After talking to the Daxko leadership team, I was impressed by their mission and vision for our industry. This acquisition is going to better serve our community and help millions of people as we continue to grow with Zen Planner and Daxko.”

SugarWOD will join the Daxko team and will continue to be led by Drew Larsen from their Boulder, Colorado office.

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