Club Insider

ClubReady Extends Member Experience Capabilities for the Fitness Industry Through New Partner Initiatives

Posted: August 28, 2019 in Suppliers

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ST. LOUIS, MO – ClubReady has announced a new technology partner structure designed around member experience innovation in the fitness industry. This development heightens both the innovation and service-oriented structures deployed by ClubReady earlier this year.

The last 10 years have brought hyper-growth to the fitness industry. Showing no signs of slowing down, the industry is pushing to meet the experience demands of their members. Now more than ever, these fitness studios are leaning on their technology partners to introduce solutions that heighten the member experience. Recent organizational changes at ClubReady have emphasized a commitment to both the “service” and “software” components of software-as-a-service. This latest development is extending innovation capabilities for fitness studios.

ClubReady’s new partner program will allow studios to develop a richer member experience. Selected technology partners will receive API and marketing support to deliver a best-in-class integrated platform to thousands of fitness studios. To lead this strategic partner program, ClubReady is introducing a new Vice President of Business Development, Fred Elias. With over 30 years in the fitness industry, over five of those with ClubReady, Fred brings extensive fitness industry and technology knowledge to this role.

“Fred’s experience in both the fitness and technology industries will be a tremendous asset to leading this new partner program. His strengths in vision and relationship-building will provide ClubReady with added leadership in the fitness studio market,” said ClubReady President, Darol Lain.

Fred’s experience, passion and commitment to the fitness industry will aid in identifying the best technology partnerships for both studios and their members.

“Through the ClubReady Partner Program, we are committed to giving our studios and gyms access to a robust ecosystem of cutting-edge technology solutions. No single business can do everything for all customers, which is where our partner ecosystem comes in,” explained Fred. “This program enables us to develop stronger relationships with our valued partners, while they benefit from our newly developed modern API communication capabilities, creating huge value for our mutual customers.”

As the future of the fitness industry continues to center on the member experience, ClubReady is committed to providing the technology, services and support required to exceed the expectations of fitness studios and their members. This new technology partner structure is just one more example of this commitment to customers and the member experience.

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JLR Associates