Club Automation and SignUpEngine Integration Simplifies Registration and Drives Growth for Tennis and Fitness Clubs
Posted: October 30, 2024 in Suppliers
Daxko
BIRMINGHAM, AL – Daxko, a leading software and integrated payments solutions provider for the health, fitness and wellness industry, announces the integration of SignUpEngine with Club Automation, offering a customizable registration experience for fitness facilities and tennis clubs. This customizable solution automates registrations for fitness facilities and tennis clubs, saving time, increasing member engagement, and improving the overall experience for both members and staff.
With the Club Automation and SignUpEngine integration, clubs can offer both desktop and mobile-friendly landing pages, streamlining the registration process for programs such as summer camps, sports programs, fitness classes, and events. Staff can continue to manage these programs within the Club Automation platform as usual, including tasks like attendance, scheduling, and court allocations. The system also captures important registration details—such as allergies and authorized pickup names—seamlessly integrating this information into user profiles. Additionally, the platform is optimized for Meta/Google ad campaigns, helping clubs maximize ad performance and improve lead generation.
Clubs such as the Junior Tennis Champions Center have seen impressive results with the integration. “Since launching in 2022, registrations rose from 466 to 874, and revenue increased from $187,790 to $403,729 by 2024, resulting in a 114% increase in revenue and an 87% increase in registrations in two years,” said Tyler Delaney, General Manager of JTCC. The automation eliminated manual data entry, significantly improving the registration process and supporting club growth.
“Club owners are constantly balancing the need to deliver an exceptional member experience while maintaining operational efficiency,” said Wendy White, Chief Marketing and Partner Officer at Daxko. “This integration addresses some of their biggest challenges—complex registration processes, limited customization, and mobile accessibility—by providing a solution that is easy to implement, flexible, and designed for growth.”
The Club Automation-SignUpEngine integration allows fitness clubs to:
- Drive Growth: Generate more qualified leads from external Meta/Google ad campaigns with landing pages designed to build effective mailing lists and boost user engagement.
- Maximize Conversions: Increase program registrations and decrease cart abandonment with an intuitive interface that enhances user experience.
- Run Special Promotions: Create time-sensitive promotions such as early-bird specials, flash sales, bulk order discounts to increase sales with a customizable and flexible coupon system.
- Optimize Checkout: Streamline checkout by collecting payments at the POS with a same-page checkout process, allowing customers to complete transactions without leaving the page.
