ClassPass and Magicline Launch Integration to Help Fitness Studios Reach New Members and Simplify Operations
Posted: September 3, 2025 in Suppliers
ClassPass
NEW YORK, N.Y. – ClassPass, the lifestyle app that provides access to thousands of fitness and wellness experiences worldwide, announces a new integration with Magicline, one of Europe’s leading cloud-based gym management platforms. With this collaboration, fitness venues can now manage and control their ClassPass settings seamlessly within the Magicline platform.
This integration connects Magicline’s network of more than 8,000 fitness businesses to ClassPass’s expansive global audience, providing operators with a consolidated way to manage listings and increase utilization. Key features include real-time syncing of classes and appointments, automatic booking confirmations and cancellations, reservations automatically reflected in Magicline, and enhanced inventory control.
ClassPass data shows that globally, 94% of users are new to the studios they visit. For Magicline partners, this integration delivers exposure to ClassPass’s large network of customers actively exploring new fitness options–helping them fill empty spots without upfront costs. Studios maintain full control over how many ClassPass spots are available for each class, ensuring flexibility and ease of management.
“This initiative underscores our commitment to helping studios thrive in a competitive market,” said Laura Semrau, General Manager, DACH and Southern Europe at ClassPass. “By embedding ClassPass demand directly into the Magicline platform, we’re giving operators a single streamlined solution to keep classes full, simplify management, and unlock new revenue opportunities—while turning first-time visitors into loyal members.”
“I am thrilled to welcome our newest partner, ClassPass into our ecosystem,” said Bettina Hermes, Director of Partnerships at Sport Alliance. “This integration creates a seamless and enjoyable experience for our shared customers, making it easier than ever to book classes and access our offerings directly through the ClassPass platform.”
