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Celsius Names Edwin Negron-Carballo As Chief Financial Officer To Support Continued Growth

Posted: August 1, 2018 in Suppliers

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BOCA RATON, FL – Celsius Holdings, Inc. (Nasdaq: CELH), maker of the globally marketed performance drinks, CELSIUS, announces the hiring of Edwin F. Negron-Carballo, as Chief Financial Officer. This addition to the leadership relieves CEO John Fieldly of his additional duties as Chief Financial Officer, a position which he held for his first six years with Celsius Holdings, Inc.

Given the rapid growth which the company is experiencing both domestically and abroad, naming Mr. Negron-Carballo as CFO is timely. Edwin Negron-Carballo brings over 30 years of financial and operational experience to the organization. His background includes domestic and international experience with work in standardization and implementation of Six Sigma processes, in complex and dynamic environments. He is well versed in USGAAP and IFRS as a Certified Public Accountant and has significant experience in mergers and acquisitions. His impressive and extensive career spans decades of senior financial management experience in major companies such as: Concurrent Manufacturing Solutions, Sodexo, S.A., Tyco Healthcare-Latin America, Energizer Battery, Frito-Lay and K.P.M.G.-Peat Marwick. He was also a Member of the Board of Directors of BAS, S.A., as well as being named as a Top 25 Hispanic Business Corporate Elite. Mr. Negron-Carballo earned an MBA from the John M. Olin School of Business at Washington University in St. Louis, Missouri, and prior, a Bachelor of Science Degree with a major in Accounting, from Louisiana State University in Baton Rouge, LA.

Mr. Fieldly commented, “Edwin’s experience at large, well-run, CPG companies will be invaluable as Celsius continues its rapid, industry leading growth. He is well versed in playing crucial roles in successful but changing corporate environments. Adding a proven CFO at this time will allow us to focus on our near and long-term strategies.”

The addition of Edwin Negron-Carballo is one of several moves made recently in preparation for future growth and expansion. Within the past six months, the organization has expanded staffing in both the finance and production departments creating new positions such as Vice President Operations, Global Product Coordinator, and ramping additional staff positions in logistics and administration. The organization is focused on preparing for the future opportunities and growth.

“I’m excited about the new future at Celsius Holdings, Inc. and I’m looking forward to becoming a part of the team,” says Mr. Negron-Carballo. “I believe my background is well suited for the next phase of the company’s development as there is significant growth potential. This company has great momentum as an on-trend brand and is well poised for exciting opportunities which will inevitably lie ahead.”

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