Celebrity Powerhouse Millennium Dance Complex And Dance-Fitness Leader Zumba Launch Inspiring Dance Campaign
Posted: September 27, 2017 in Suppliers
Zumba
MIAMI, FL – A leader in dance fitness, Zumba is teaming up with Hollywood’s hottest dance studio, Millennium Dance Complex (MDC), to visualize dance moves through a new lens. The two powerhouse brands are collaborating to get people moving, prompting interest in dance as a form of expression and exercise that everyone can do, and motivating fans to try Zumba classes.
“Dance is a universal concept that elicits fun and emotion and provides a great workout, regardless of your skillset,” said Carolina Moraes, VP of Marketing for Zumba. “By partnering with such a reputable dance company like MDC, we want to combine forces to show people everywhere that there is no one way to dance, and that you can take any Zumba move and make it your own.”
Zumba stars Dahrio Wonder, Mauricio Camargo, Cat Chiemelu and Kreesha Turner took to the dance floor alongside MDC choreographers Kenny Wormald, Willdabeast Adams and Brinn Nicole Gooch (who have a huge online fanbase), to create an infusion of different moves to popular Zumba tracks. All the dancers were inspired to blend traditional Zumba choreography with popular funk, reggaeton, and hip hop moves to show everybody that feeling like a pro dancer just takes some imagination and willingness to have fun. No matter who you are, you can do these moves and own the floor.
“In partnering with Zumba, we knew this was an innovative way to experience fitness and dance to reach new audiences,” said AnnMarie Hudson, owner of MDC. “Zumba is a global force known for making dance accessible and we hope more people join in on this universal movement–two powerhouses combined are going to create dance floor magic!”
The partnership includes three core campaign spots that will rollout throughout September and October, plus supporting social content to educate and introduce audiences to this fresh take on dance. The talented dancers and Zumba instructors were hand-picked for their inventive dance styles and contagious personalities.
“Zumba offers a new approach to fitness and dance, and encompasses the same love and passion for dance that we all do,” said MDC master dancer and famed internet choreographer, Will “Willdabeast” Adams. “Zumba is taking over the world, and I couldn’t be more excited to blend our backgrounds together and offer moves that encourage everyone to get up, dance, and most importantly, have fun.”
