BODYBAR Pilates Experiences a Year of Extraordinary Growth and Innovation
Posted: February 3, 2025 in Suppliers
Bodybar
FORT WORTH, TX – BODYBAR Pilates, a leader in modern Pilates studios, is celebrating a phenomenal year of growth and industry recognition, solidifying its position as a top-tier investment opportunity in the fitness and franchising industries. Growing by a remarkable 88% year-over-year, BODYBAR experienced a transformative year, laying the groundwork for a tremendously successful 2025.
The brand kicked off 2024 with 24 locations and closed out the year with nearly 50 studios across the United States. With its most recent openings in Bradenton, Fla.; Hoover – Knox Square, Ala.; Oak Park, Ill.; Pearland, Texas; and Tuscaloosa, Ala., the brand is showcasing its ability to succeed in diverse markets. With 115 signed territories and system-wide sales doubling year-over-year, BODYBAR is raising the bar for what success looks like within the boutique fitness space.
“This year has been a testament to the strength of our franchisees, our passionate members and the systems we’ve built to support our sustainable growth,” said Matt McCollum, CEO of BODYBAR Pilates. “We’re excited to build on this momentum by continuing to innovate, expand and provide unparalleled support to our franchisees. BODYBAR’s future has never been brighter, and we look forward to welcoming new entrepreneurs into our franchise family.”
BODYBAR Pilates’ rapid expansion has not gone unnoticed. The brand was proudly named to the Inc. 5000 list of fastest-growing companies and ranked among Entrepreneur Magazine’s Top 500 Franchises for the second year in a row. These accolades highlight BODYBAR’s successful business model, franchisee support and dedication to delivering exceptional member experiences.
Further contributing to BODYBAR’s success is its commitment to innovation. In 2024, the company introduced cutting-edge business intelligence and customer feedback tools, enabling franchisees to access real-time data and member insights, which ultimately enhanced member satisfaction. Looking forward, BODYBAR is poised to transform the member experience further by exploring advancements in technology, equipment and training systems. These operational efficiencies will improve how BODYBAR engages with its members, allowing the brand to continue building upon its already notable success.
With its strong and engaged community of over 12,000 members, BODYBAR Pilates is also expanding beyond the studio. In 2025, the brand plans to elevate its retail offerings with curated apparel and differentiated product collaborations that align with its unique aesthetic and the active lifestyle of its community. With these strategic partnerships and launches, the brand is reimagining how members engage with BODYBAR inside and outside of the studio.
BODYBAR Pilates’ mission is clear: to lead with excellence, foster community, and continuously raise the bar. The brand’s commitment is to not only meet but exceed member expectations, creating a Pilates experience that is dynamic, engaging, and truly transformative. With a goal of having 100 open locations by the end of 2025, the brand looks forward to continuing to offer exceptional customer service and to build uplifting communities at each of its studios, both key differentiators at the core of BODYBAR’s ethos that keeps them moving forward every day.
