ABC Fitness Launches #ABCFit40 Campaign Celebrating 40 Million Members and 40 Years in the Fitness Technology Industry
Posted: March 6, 2024 in Suppliers
ABC Fitness
LITTLE ROCK, AR – ABC Fitness, a key tech provider for fitness businesses everywhere, introduces #ABCFit40, an interactive campaign celebrating the company’s 40 years of business. Today, the company is impacting 40 million lives in over 100 countries by supporting people on their fitness and wellbeing journeys whether they are working out in gyms or studios, or tracking healthy habits with their personal training.
“Supporting 40 million people worldwide to live their best lives through physical activity and fitness fills me with pride,” says Cristine Kao, Chief Marketing Officer, ABC Fitness. “#ABCFit40 is a celebration of how our solution is enabling our customers to realize their vision every day to help their members to achieve their goals. We have been the leader in fitness tech for over 40 years, and I look forward to continuing to stay at the forefront. Consumers are valuing their health and wellness above vacations and dining out, so I am excited to get even more people active and start their wellness journey.”
The campaign invites anyone who wants to celebrate their fitness journey to post on Instagram and tag ABC Fitness’ hashtag #ABCFit40. Through the campaign, the company looks to amplify and celebrate the success stories of gyms, studios, trainers, and their members, inspiring others to join the movement.
“ABC Fitness has empowered 30,000 customers to achieve remarkable milestones, from expanding to multiple locations to launching their first international franchise, and everything in between. As the industry evolved with digitalization, globalization and increased competition, we’ve been alongside our customers every step of the way,” says Mike Escobedo, Chief Customer Officer, ABC Fitness. “#ABCFit40 recognizes our customers’ successes and the collective achievements we’ve had together leading to our 40 million members worldwide, and sets the stage for our future shared accomplishments.”
#ABCFit40 launched at IHRSA, one of the fitness industry’s leading trade shows and conferences, and will continue for forty days.
