ABC Fitness and Your Reformer Unlock New Revenue Opportunities as Pilates Participation Surges Nearly 40%
Posted: October 28, 2026 in Suppliers
ABC Fitness
DALLAS, TX – ABC Fitness, a leading technology provider for fitness businesses worldwide, and Your Reformer, the Australian-owned global Reformer Pilates-equipment company, announce the launch of new integrations across ABC Glofox and ABC Ignite, enabling fitness operators to capitalize on growing Pilates demand through on-demand reformer experiences.
Building on the companies’ partnership announced in January 2026, the integrations connect Your Reformer’s smart, commercial-grade equipment with ABC Fitness’s club and studio management technology.
The result is a streamlined way for Pilates studios to generate additional revenue while giving multi-modality gyms a new opportunity to introduce Pilates programming, attract members and diversify revenue.
The launch comes as Pilates continues to establish itself as one of the fitness industry’s fastest-growing categories. According to the Sports & Fitness Industry Association’s (SFIA) 2026 Single Sport Report, U.S. Pilates participation reached 13.8 million in 2025, up nearly 40% from 9.9 million in 2020.
The growth signals a significant opportunity for fitness operators to expand their offerings and meet rising demand for strength, mobility and low-impact training.
“Pilates is experiencing tremendous momentum, and operators are looking for simpler ways to introduce, manage and grow their reformer offerings,” said Mohammed Iqbal, Chief Strategy Officer of ABC Fitness.
“Our partnership with Your Reformer gives studios and gyms a simple path to offering a premium Pilates experience and generate more revenue. It’s about helping fitness businesses turn consumer demand into sustainable growth.”
Turning Pilates Demand into New Revenue
The integrations connect booking, payments and equipment access directly within ABC Glofox and ABC Ignite, allowing members to reserve and unlock Your Reformer equipment through their existing gym or studio app, without additional logins or separate booking platforms.
For operators, the connected experience creates several opportunities:
- Generate revenue beyond scheduled classes: Make reformers available for on-demand sessions during off-peak hours, extending earning potential beyond instructor-led programming.
- Introduce Pilates as a new offering: Enable gyms without existing Pilates programs to add reformer experiences and create an additional revenue stream.
- Create flexible membership opportunities: Offer reformer access through premium memberships, add-ons, drop-ins or bundled packages to encourage upgrades and increase member value.
- Simplify operations: Manage scheduling, payments, member access and reporting through existing ABC Fitness software, reducing administrative complexity.
- Deliver a seamless member experience: Allow members to book and access reformers through the same branded app they already use for their fitness memberships and activities.
For boutique studios, ABC Glofox provides an integrated experience that brings reformer access together with scheduling, billing, membership management and member engagement.
For larger gyms and multi-modality fitness facilities, ABC Ignite enables operators to introduce on-demand Pilates alongside existing strength, cardio, group fitness and personal training offerings.
“Demand for reformer Pilates continues to grow, and we believe more fitness businesses should have the opportunity to participate in that growth,” said Ben Stallworthy, CEO of Your Reformer.
“By combining our connected reformers with ABC Fitness’s management technology, we’re making it easier for operators to bring Pilates into their facilities, maximize the value of their equipment and deliver a premium experience that fits into members’ everyday routines. This is an important step toward making reformer Pilates more accessible for both businesses and their members.”
ABC Fitness serves as Your Reformer’s exclusive club management software partner, bringing together connected Pilates equipment and fitness management technology to support operators launching new facilities, expanding existing Pilates offerings or introducing reformer experiences for the first time.
