Club Insider

ABC Financial and Trek Announce Vendor Partnership

Posted: October 23, 2019 in Suppliers

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LITTLE ROCK, AR – ABC Financial (ABC), a leading software and payment processing provider to the health and fitness industry, has announced their preferred partnership with Trek CCM, LLC. ABC is excited to integrate Trek’s automated, yet personal, customer communications platform with ABC’s software ecosystem. Trek’s solution, Heather, will enable clubs using ABC Financial software to effectively and efficiently communicate with members on a continuous basis.

“Too many gym owners are feeling pain that Heather will alleviate,” said Trek founder and CEO Cameron Marcum. “Consider how much work they put into hiring and training new employees and pushing marketing promotions, only to see their efforts impeded by poor execution. Recently-hired employees are less effective at building relationships with customers, don’t follow up as well with hard-earned leads, have below-average closing ratios – and often turn over quickly.”

As a veteran user and builder of fitness messaging platforms over several decades, Marcum realized the significant opportunity to address the opportunities not addressed by current SMS marketing providers. Heather was created to simplify a gym owner’s life while generating immediate results, without relying on employees to initiate conversations. The text-based communications platform helps clubs reach out to both members and prospects at the exact moments that are most impactful to signup, renewal, and overall engagement. Heather also helps owners and staff fill classes, perform collections, and even survey and win back lapsed members.

“When we learned about the capabilities of Heather, the benefits to bringing this functionality to our customers was immediately clear,” said Kelly Card, Chief Engagement Officer at ABC. “Trek’s Preferred Partner status with ABC is a reflection of the opportunities in both revenue and improved member experiences that Cameron and the team have built for gym owners.”

“For Trek customers, the bottom line is a better bottom line,” Marcum said.

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