River Valley Club: $2.4 Million in 1 to 1 Training Sales
Posted: January 22, 2018 in Independents, Suppliers
Pro Fitness Program
TORONTO, CANADA – Like most clubs, the River Valley Club (Lebanon, NH) could never figure out how to make significant revenue from their 1 to 1 training program. Their highest yearly total was just $69,000 but that was before they heard about a relatively new consulting company based out of Toronto, Ontario that focused on one thing: 1 to 1 personal training.
The year was 2000, and the consulting company they discovered was founded in 1998 by respected industry veteran Jeff Russo. The club took a leap of faith with Russo’s Pro Fitness Program and PT sales have skyrocketed ever since.
In 2017 the River Valley Club produced an outrageous $2.4 million in 1 to 1 training sales and remains the signature club that all facilities in the Pro Fitness Program network try to emulate. The club, which recently underwent an extensive renovation has over 2,500 members, 35 full-time Trainers and boosts a PT member penetration rate of over 35%.
Here is what the club accomplished over the last 4 months of 2017.
September
- Gross 1 to 1 PT sales of $202,500;
- Actual cash sales of $203,000 (includes new, renewal and PT receivables);
- All achieved on 73 adult memberships sold.
October
- Gross 1 to 1 PT sales of $218,000;
- Actual cash sales of $205,000 (includes new, renewal and PT receivables);
- All achieved on 130 adult memberships sold.
November
- Gross 1 to 1 PT sales of $210,000;
- Actual cash sales of $194,000 (includes new, renewal and PT receivables);
- All achieved on 70 adult memberships sold.
December
- Gross 1 to 1 PT sales of $307,000;
- Actual cash sales of $294,000 (includes new, renewal and PT receivables);
- All achieved on 43 adult memberships sold.
“We never imagined when we implemented this program that we would perform to this level. We started out with a handful of Trainers, followed the process to a tee and grew substantially every year. Implementing the Pro Fitness Program was the best thing we ever did as we have 1 to 1 training figured out. I would highly recommend this program to any membership based club,” said Jen Poljacik, CEO, River Valley Club.
