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IHRSA, Mindbody Collaborate to Strengthen & Grow Fitness Studios

Posted: August 9, 2021 in IHRSA, Suppliers

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BOSTON, MA – Fitness industry leaders, IHRSA and Mindbody, will collaborate to provide more content, education and networking opportunities for studio operators. Earlier this year, IHRSA, The Global Health & Fitness Association, debuted its Studio Membership to engage more meaningfully with fitness studios and deliver tools to improve and grow their businesses. A focal point of the new membership option is to assist and broaden the advocacy voice for fitness studios, which will strengthen the industry’s influence on Capitol Hill. Mindbody commits to provide education and content to promote and further the reach of the IHRSA Studio Membership.

“As an owner of studios in Illinois and a long time IHRSA member, it’s exciting to see studios being welcomed to join the association and benefit from all the advocacy efforts to protect and promote our industry, as well as benefit from the excellent professional education to help us all service more people and grow our businesses,” said Carrie Kepple, owner of Styles Studios Fitness and IHRSA Board Ex-officio.

As part of the partnership, IHRSA will participate in BOLD, the Mindbody Conference, from August 31 to September 2. BOLD promises to provide an unforgettable experience—in real life or virtually—with strategies, business insights, and inspiration for fitness professionals at every level. IHRSA is a bronze sponsor for the event and will participate in a keynote session and host a booth at the trade show where attendees can learn more about the IHRSA Studio Membership, current advocacy efforts, and industry resources and research.

“Since our founding, Mindbody’s purpose has centered on helping people live happier, healthier lives by connecting the world to wellness. Through its initiatives and events, IHRSA is helping the industry do just that,” said Josh McCarter, CEO of Mindbody. “When the pandemic hit, we were committed to serving as a support platform for our customers. Knowing IHRSA had a shared goal, we partnered to identify COVID-19’s impact on wellness businesses in order to best provide guidance and resources. As the industry continues to evolve out of the COVID-19 pandemic, now more than ever is the time for us to work together to lift up our fitness community.”

In return, Mindbody will power several Studio sessions at IHRSA 2021, IHRSA’s 40th Anniversary Conventions and Trade Show in Dallas, TX, from October 13 -15:

  • Intelligent Pricing for the Studio of the Future;
  • Using Data to Identify Future Customers;
  • Successfully Recruiting Quality Talent.

Mindbody is also a sponsor of the IHRSA 2021 Opening Reception and an Industry Partner Education Session, Building a Wellness Business that Lasts, which Mindbody Co-founder and Executive Chairman Rick Stollmeyer will present on Wednesday, October 13.

As the first in-person industry event since the pandemic, IHRSA 2021 promises to bring the health and fitness industry together in a big way. Attendees can expect to reconnect with friends and fitness professionals, completely redesigned education sessions, innovative ideas from more than 200 exhibiting companies at the IHRSA Trade Show, inspiring keynote speakers and spark sessions, and more. Learn more and register to attend at ihrsa.org/convention.

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