IHRSA Announces Thunderclap Campaign to #PassPHIT
Posted: April 20, 2017 in IHRSA
PassPHIT
BOSTON, MA – To bring increased attention to PHIT, legislation that would make physical activity more affordable, IHRSA, the International Health, Racquet & Sportsclub Association recently launched a social media initiative to promote the #PassPHIT campaign. The goal of this campaign is to promote the benefits of passing PHIT, while generating more engagement from the industry, its members, and its customers in asking Congress to support the legislation.
“We are reaching out to all corners of the industry to garner support with the hopes that this #PassPHIT message will reach tens of thousands of people across multiple social media platforms,” said Meredith Poppler, IHRSA’s Vice President of Advocacy Communications & Leadership Engagement.
The campaign was launched by IHRSA President and CEO, Joe Moore, with an invitation to join the association’s #PassPHIT Thunderclap campaign.
What Is PHIT?
The Personal Health Investment Today Act (PHIT – H.R.1267 and S.482) is federal legislation that will allow Americans to use flexible spending accounts (FSAs) and health savings accounts (HSAs) to pay for health club memberships, fitness equipment, exercise videos, and youth sports leagues. Currently, the IRS code only allows the use of these accounts for medical expenses like prescription medications and doctor visits. If passed, PHIT will allow individuals to use up to $1,000 per year to cover these costs and up to $2,000 annually for families.
What Is Thunderclap?
In our digital age, it is hard to be heard and capture the attention of others above all the noise. One person tweeting, calling, or emailing can be the same as a person yelling across a full stadium to get the attention of someone on the other side. It is simply drowned out. But when the entire stadium yells the same message at the same time, not only is it heard, but it reverberates for miles. Thunderclap is a digital version of the entire stadium yelling the same message at the same time.
How Does Thunderclap Work?
Thunderclap is a digital platform that will coordinate and amplify our many voices. It enables our entire industry and all of our connections to speak with one powerful voice, using one impactful message. By signing up for our Thunderclap, you allow your social media accounts to post a pre-written message supporting PHIT which will be posted on May 19.
What Is the #PassPHIT Thunderclap Message?
“Make exercise and #youthsports more affordable AND make America more active and healthy! #PassPHIT http://thndr.me/j6G9W0”
How Should I Enroll?
First: Sign up for the Thunderclap. It’s free and you will only be obligated to send one message.
Second: Ask your network to sign up for the Thunderclap as well by sharing the link on your website, in your social media posts, and via email.
