Xponential Fitness Signs Multi-Brand Master Franchise Agreement for Mexico
Posted: May 10, 2022 in Chains
Xponential Fitness
IRVINE, CA – Xponential Fitness, Inc. (NYSE: XPOF), the largest global franchisor of boutique fitness brands, announces it has signed a Master Franchise Agreement in Mexico for three of its brands: StretchLab, Rumble and AKT. The agreement provides the Master Franchisee with the opportunity to license at least 60 studios across the three brands to potential franchisees in Mexico over the next 10 years. As of December 31, 2021, Xponential had over 2,100 open studios worldwide, operating in 10 countries and across four continents.
The Mexico Master Franchisee is a division of Grupo ITISA, one of Mexico’s largest companies in the infrastructure sector. Grupo ITISA is also involved in the hospitality sector as franchise development partners for Danish furniture store Bo Concept and American family entertainment brand Chuck E Cheese.
“Mexico is the third largest country in the Americas in terms of number of fitness facilities and now is an outstanding time for Xponential Fitness to enter that market,” said John Kersh, Chief International Development Officer for Xponential Fitness. “We are excited to partner with Grupo ITISA and are confident that Danny Arditti and his exceptional team are the right people to develop the Xponential brands across the country.”
Danny Arditti, Brand Director of the newly-developed fitness and wellness business for Grupo ITISA, is motivated to expand Xponential Fitness’ reach into Mexico. Arditti is responsible for leading, designing and implementing the business strategy for the growth of both existing and new successful concepts for the company.
“We feel privileged to bring Xponential’s world-class boutique fitness offerings to Mexico and look forward to diversifying our successful platform of high-end brands already present in Mexico,” said Arditti.
Xponential Fitness continues to make significant progress in its international expansion, with successful studio launches in Australia, Dominican Republic, Japan, New Zealand, Saudi Arabia, Singapore, South Korea and Spain, along with future studios planned in Austria, Germany and the UK. This growth was accelerated by Xponential’s recent acquisition of its tenth boutique fitness brand BFT, an Australia-based functional training and strength-based fitness franchisor with over 150 studios currently operating in Australia, New Zealand, Singapore and the United States as of December 31, 2021.
These international deals will keep the momentum going for Xponential Fitness. Further enhancing this accessibility to multiple modalities, in April 2022, Xponential Fitness launched its new digital platform Xponential+ (“XPLUS”), providing live and on-demand access to the same sought-after workouts offered in thousands of studio locations around the globe. Xponential Fitness also just recently announced its collaboration with lifestyle-inspired athletic apparel company lululemon to create original fitness programming for the MIRROR, the retailer’s smart home gym offering that boasts a robust workout library of over 10,000 on-demand classes.
