Xponential Fitness Launches XPASS Nationwide and Appoints Digital Strategy Expert Danyal Ali as President of XPASS
Posted: March 2, 2022 in Chains
Xponential Fitness
IRVINE, CA – Xponential Fitness, Inc. (NYSE: XPOF), the largest global franchisor of boutique fitness brands, has announced the official nationwide launch of XPASS, giving subscribers access to tens of thousands of classes across multiple fitness modalities. XPASS is a first-of-its-kind, cross-brand subscription for Xponential Fitness, allowing consumers to discover and book classes across Xponential’s almost 2,000 studios in the United States. Xponential’s brands include Pure Barre, Club Pilates, CycleBar, Rumble, YogaSix, StretchLab, Row House, AKT, STRIDE and BFT.
The XPASS website and app has best-in-class search functionality that helps members discover and schedule premium classes based on their distance to studio, time of class, fitness modalities and desired brands. XPASS allows consumers to discover premium boutique studios near them or adjust to their travel city and view studios in that location. Subscribers can book classes as soon as within the hour.
In conjunction with this nationwide rollout, digital strategy expert, Danyal Ali, has been appointed President of XPASS. Ali comes to Xponential with leadership experience from companies such as Groupon and Gympass where he led Strategy & Analytics, hyper-growth initiatives, and go-to-market efforts. Prior to Xponential, Ali held a leadership role at Blink Health.
“After seeing great success with XPASS in various test markets across the country, we are excited to officially roll the platform out on a national scale,” said Sarah Luna, President of Xponential Fitness. “With XPASS, you can be a yogi on Tuesdays, a runner on Thursdays, and a dancer on Saturdays. We’ve built up great breadth in the world of mind-body balance, endurance, fitness, and strength across varying exercise brands, and XPASS gives members the flexibility to seamlessly experience all that Xponential has to offer. We’re also excited to have Danyal Ali join our team and spearhead XPASS’ continued growth and success.”
“I am thrilled to be joining the Xponential team to lead XPASS,” said Ali. “Through XPASS, we are able to cater to consumers that value flexibility across premium fitness offerings at thousands of locations with just one simple digital subscription. We are excited to introduce boutique fitness to an entirely new customer base with subscription levels that suit a wide range of consumers as we further Xponential’s mission to make boutique fitness accessible to everyone.”
XPASS offers five monthly subscription options designed to suit different consumer preferences. Subscription plans range from $19 to $249 to enjoy between 1 and 20 classes per month. This flexibility allows subscribers to find the best fit for their needs and schedule. An XPASS plan holder can also be an active studio member with one of Xponential’s brands.
This nationwide offering marks yet another technology advancement, further propelling the customer experience forward, in a breakthrough year for Xponential. This past summer, Xponential launched an upgraded studio experience through its Xponential+ virtual studio, XSTUDIO. Last spring, Xponential launched its Apple Watch technology integration to make in-studio visits easier for members to track and sync with their personal fitness devices. With 2,100+ franchised locations, Xponential continues to be the global leader in boutique fitness.
To learn more about XPASS please visit www.xpass.fit.
