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Xponential Announces Bob Kaufman as President of International and Other Milestones

Posted: November 13, 2023 in Chains

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IRVINE, CA – Xponential Fitness, Inc. (NYSE: XPOF) (“Xponential”), the largest global franchisor of boutique fitness brands, announces several milestones as part of the company’s international expansion initiatives.

Bob Kaufman has been appointed as President of International to lead Xponential’s international expansion plans across all Xponential brands. Currently, the Company has over 350 international locations.

“International expansion is a key strategic driver of Xponential’s growth and the value we’re creating for shareholders,” said Anthony Geisler, CEO of Xponential. “Bob is a true industry veteran with a long-standing history of international franchising success, and we’re thrilled to have him lead our already impressive international team. We look forward to leveraging his expertise as we continue to grow our international presence.”

Kaufman joins the Company with over 25 years of industry experience, and previously led global franchising efforts at Tower Records, The Coffee Bean & Tea Leaf, and most recently, Mathnasium.

Additionally, Xponential announced several multi-brand deals in new and existing international markets. The Company’s existing Master Franchise Partner for Kuwait, Active Franchise Management Company, has signed a new Master Franchise Agreement in Qatar to develop Club Pilates, Rumble, StretchLab and AKT studios. Xponential has also expanded further into Asia and Europe with new multi-unit franchise agreements for Body Fit Training (BFT), its group strength training brand, in Hong Kong, Malaysia, Scotland and Spain. Xponential currently operates in 23 countries globally.

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