VASA Fitness Builds on Strong Momentum in 2022 to Grow to 60 Clubs in 2023
Posted: February 10, 2023 in Chains
VASA Fitness
ENGLEWOOD, CO – VASA Fitness, a Great Place to Work certified company, announces plans for continued expansion in 2023 with nine new locations including its first club in Nebraska coming to Omaha in the second half of this year. By the end of 2023, VASA will operate 60 clubs across eight states with a focus this year on strengthening its presence in Illinois, Nebraska and Colorado.
VASA will also continue to re-invest in existing clubs to bring innovative and on-trend fitness offerings like STUDIO RED HIIT and STUDIO FLOW Infrared Yoga and additional STRONG performance lifting offerings to existing markets. VASAS’s STUDIO membership offering raises the bar in the fitness industry for value and affordability.
VASA’s goal is to build and nurture fitness communities where all types of people at all stages in their fitness journey can come to get healthy, happy, and have the opportunity to be social and connect with others in a meaningful way. According to the American Psychological Association, loneliness and social isolation may represent a greater public health hazard than obesity, and their impact has been growing and will continue to rise. Being part of the thriving VASA Fitness community is a great way to not only improve physical health but also mental health.
“VASA is an incredibly inclusive and friendly community,” said long-time VASA member Courtney Millard. “No matter where you are in your fitness journey, VASA is a great place to get healthy and meet people. Some of my best friends are from VASA.”
VASA is currently the high-value low-price (HVLP) market leader in Colorado and Utah and operates locations in Oklahoma, Arizona, Indiana, Illinois, and Wisconsin.
“VASA had an exceptional 2022 in terms of membership growth but also the brand recognition that’s synonymous with thriving fitness communities for members and team members alike,” said Rich Nelsen, Chief Executive Officer at VASA Fitness. “We are excited to strengthen our presence in territories where we currently operate and introduce our premium fitness brand to Nebraskans for the first time. Expect great things from VASA in 2023.”
VASA seeks out properties that can house all of its functional areas of the gym, to accommodate its “mall of fitness” approach to club design where members can find what they need to meet them where they are in their fitness journey. Each 60,000-square-foot VASA location includes group fitness classes, STUDIO RED (HIIT), a training cage, functional training areas, a free weights area, performance lifting, expansive cardio deck, three-lane lap pool, hydro-massage lounge, retail area, basketball court, spa, steam, sauna and wonderful KidCare services.
