Town Sports International Brings Its Luxury Boutique Brand to Boston
Posted: June 1, 2015 in Chains
Town Sports International
BOSTON, MA – Town Sports International (NASDAQ: CLUB), a leading owner and operator of fitness clubs in the Northeast and Mid-Atlantic regions of the United States, announced the expansion of its boutique brand, BFX Studio, with the opening of its first Boston location at 699 Boylston Street. The launch of BFX Studio Back Bay follows the success of two locations already open in New York City’s Financial District and Chelsea section of Manhattan.
Sleek architectural details are a trademark of the 10,000-square-foot space which features unique equipment and a new training approach which continues to re-define boutique fitness. Like its first two locations in New York, BFX Studio Back Bay brings a signature cross-training approach to the boutique studio scene with three studios housed under one roof: indoor cycling, group exercise and personal training.
“With the introduction of BFX Studio and its ‘complete boutique’ atmosphere, we’re giving clients something they’ve never seen before,” says Daniel Gallagher, president and CEO of Town Sports International. “BFX Studio Back Bay builds on what we are continuing to see as an evolution of boutique fitness where clients aren’t given only one training option but the ability to choose and combine different modalities for a more dynamic and effective workout experience.”
BFX Studio’s interior design is a testament to that. Its Ride Republic studio is half a platform stadium-style room and half a high-intensity training floor. Its Master Class studio easily converts from strict high-intensity training, to a barre or boxing space. BFX Studio Back Bay also features wearable, performance-based technology and exclusive fitness assessment tools like Fit3D and DMX STRENGTH which take keeping track of training results to a new level. The new location also features high-end locker room accommodations, luxury shower amenities, a wide range of classes as well as digital perks such as electronic check-in and free WiFi.
