Town Sport International Announces Launch of Studio Collective in Partnership With Tone House
Posted: March 29, 2016 in Chains
Town Sports International
NEW YORK, N.Y. – Town Sports International Holdings, Inc. (TSI) (NASDAQ: CLUB), announces a partnership with NYC’s first-ever extreme athletic-based training studio, Tone House. Tone House is the second studio brand joining TSI to form a curated studio collective.
The first Tone House location will be added to a downtown New York Sports Clubs in mid-summer 2016. Tone House will then launch programming inside Town Sports’ already-existing 10,000 square foot boutique space, Boutique Fitness Experience (BFX), in NYC’s Chelsea District, as well as a second studio collective on Manhattan’s Upper East Side. Tone House℠ will offer its signature team-oriented and results-driven classes and operate independently of TSI.
“The fitness landscape has changed dramatically in the last several years. Expanding partnerships with premium studios like Tone House℠ allows us to embrace the specialized fitness programs our customers enjoy while allowing boutique owners and other private studio brands to increase their growth while significantly reducing their financial risk,” said Patrick Walsh, CEO of TSI. “Town Sports is well-positioned to assist in Tone House’s expansion in a win-win partnership model.”
“Tone House is pleased to partner with Town Sports International on this exciting real-estate partnership,” said Elvira Yambot, COO at Tone House. “The opportunity to operate within TSI’s established locations allows us to keep up with demand and quickly expand Tone House’s brand footprint in NYC and beyond.”
