Top Crunch Fitness Franchisee Nears 100 Locations with Opening of State-of-the-Art Facility in Dr. Phillips, Florida
Posted: January 7, 2026 in Chains
Crunch
TAMPA, FL – CR Fitness Holdings, the nation’s leading and fastest-growing franchisee of Crunch Fitness, announces the upcoming grand opening of Crunch Dr. Phillips, Florida, its 61st location in the state of Florida. This brand-new, 37,000+ square-foot fitness center represents a $5 million investment and will bring Crunch’s world-class fitness experience to the heart of Dr. Phillips for the very first time.
Crunch Dr. Phillips will redefine what a fitness destination can be, blending cutting-edge equipment with an atmosphere that’s as much motivating as it is fun. As a brand-new 3.0 location with a modern design, Crunch Dr. Phillips will provide a complete, upscale fitness experience focused on quality service and premium amenities. Members will enjoy top-of-the-line cardio and strength equipment, Olympic squat racks, a group fitness studio, infrared sauna, hot studio for yoga and Pilates, boxing classes, performance turf, dry saunas, HydroMassage®, tanning, and the innovative HIITZone™. Spacious, modern locker rooms round out the experience, ensuring comfort and convenience for every member.
“Crunch Dr. Phillips marks another strong step in our Florida growth,” said Tony Scrimale, CEO of CR Fitness Holdings. “This 3.0 location elevates the member experience with upgraded amenities, cutting-edge equipment, and an energetic environment designed to bring the community together.”
CR Fitness Holdings is on track to operate 100 locations nationwide by 2026. With more than 150 years of combined industry experience, the leadership team – Vince Julien, Geoff Dyer, Jeff Dotson, and Tony Scrimale – currently operates 93 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand into Arizona.
