Snap Fitness scoops silver at prestigious TITAN Business Awards
Posted: April 12, 2024 in Chains
Snap Fitness
CHANHASSEN, MN – Snap Fitness, a global fitness powerhouse with more than 1,000 franchises and one million members, has won silver at the coveted TITAN Business Awards in the Products and Services category.
The TITAN Business Awards celebrate business excellence globally, acknowledging organizations that continually push the boundaries of excellence. Judges commended Snap Fitness for its drastic brand reposition that saw the operator become a pioneer of holistic health and fitness.
Snap Fitness has been an industry leader since its launch in 2003 and, following the COVID-19 pandemic, the team recognized a seismic shift in franchisee and member needs. Understanding the need to adapt its approach, Snap Fitness acted quickly to create the most inclusive, supportive and empathetic member experience for every ability, based on a philosophy that’s all “about the feeling”.
The repositioning has been hugely successful with both members and franchisees, but Snap Fitness refuses to rest on its laurels. Last week the team updated its market-leading Snap App, introducing an innovative personal training feature, enhancements to its on-demand class offering and a refreshed look and feel to boost user experience.
Despite more than 1,500 entries from 57 countries, Snap Fitness was the only fitness operator to be recognized at this year’s awards. More information about Snap Fitness’ brand reposition, and its award win, is available on the TITAN Business Awards website.
Ty Menzies, CEO of Snap Fitness, said: “Since its inception, Snap Fitness has been driving innovation and putting member experience first. This prestigious award is testament to our relentless ability to raise standards in the fitness industry and pioneer change. It’s an honour to be recognized among some brilliant global businesses but rest assured, this is just the beginning!”
