Self Esteem Brands Expands in Europe, Welcomes Mitterlehner Fitness as Newest Anytime Fitness Master Franchisee
Posted: April 19, 2023 in Chains
Self Esteem Brands
WOODBURY, MN – Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands, has announced that Manfred Mitterlehner, the fitness and personal training operator of Austria-based Mitterlehner Fitness, has joined Anytime Fitness as its latest master franchisee.
“When we look at the places where our presence and brands can make a meaningful difference, Austria stands out,” said Sander van den Born, executive vice president, international development, Self Esteem Brands. “With an active National Health Target policy that aligns with our company’s values and purpose, we are proud to bring the Anytime Fitness brand to Austria and play an active role in helping its citizens’ health and wellbeing.”
With Austria, Self Esteem Brands will now have Anytime Fitness clubs operating in 40 countries and territories around the globe. Within the next 12 months, Mitterlehner will convert nine existing Mitterlehner Fitness Clubs across Austria to Anytime Fitness clubs, and will additionally open two new Anytime Fitness club locations in Vöcklamarkt and Andorf in autumn 2023.
Mittlerlehner Training will continue to operate its Mitterlehner Training Physio brand locations separately and independently.
“The Anytime Fitness brand will help us grow across Austria at a much faster rate,” Mitterlehner said. “The franchise support system that Self Esteem Brands offers is unmatched and helps fitness clubs and studios successfully operate anywhere in the world. Plus, we share a mutual belief that fitness is essential to personal health and wellness. We look forward to welcoming our existing and new members to the Anytime Fitness experience and helping people improve their lives.”
“Mitterlehner has an exceptional reputation, and Austria is highly respected as a good place to do business,” said David Mortensen, co-founder of Anytime Fitness and president, Self Esteem Brands. “This is an incredible addition to our footprint while we continue to explore our expansion across Europe. We welcome Manfred and the Mitterlehner team to the Anytime Fitness family.”
