Planet Fitness Raises More Than $1 Million in 2023, Benefiting Long-Time Partner Boys & Girls Clubs of America
Posted: December 21, 2023 in Chains
Planet Fitness
HAMPTON, N.H. – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the company has contributed more than $9 million to Boys & Girls Clubs of America (BGCA) since 2016, raising over $1 million just this year. This fundraising effort is made possible through the generous contributions of team members, franchisees, members and through Planet Fitness’ philanthropic initiative, the Judgement Free Generation, which aims to empower the next generation to promote kindness and contribute to a more inclusive, judgement free planet.
Throughout the year, Planet Fitness continued raising funds for BGCA through new members joining online and the brand’s recent fall fundraiser in October, in honor of National Bullying Prevention Month, where members were invited to make a donation at U.S. and Puerto Rico Planet Fitness clubs* and online at PFGives.com. In addition, members and nonmembers alike could also contribute by purchasing a ‘Be Kind’ t-shirt on shop.planetfitness.com, designed by youth artist and Judgement Free Generation® Scholarship Winner Hannah Paras. All sale profits** of the limited-edition t-shirts were also donated to the fundraiser. Funds raised during 2023 directly support youth-focused programming and academic scholarships at Boys & Girls Clubs of America with the goal of building a kinder, more accepting world for the next generation.
“Every year, our Planet Fitness team is eager to continue supporting our longstanding partnership with BGCA, which provides ample resources to America’s youth within our Planet Fitness clubs and beyond,” said McCall Gosselin, Senior Vice President of Communications & Social Impact at Planet Fitness. “We’re incredibly grateful for the generosity of our members, team members and franchisees – thanks to their contributions, our Judgement Free Generation® initiative will continue empowering young people to prioritize their mental and physical health, as well as choose kindness and inclusion in their everyday lives, just like our Judgement Free Zone®.”
“Planet Fitness’ continued support and longstanding partnership is crucial to our larger mission,” said Chad Hartman, National Vice President of Corporate Partnerships and Engagement, BGCA. “As one of the nation’s largest youth-service providers, we are committed to promoting inclusion and acceptance in every single one of our Clubs which aligns so well with Planet Fitness’ values. This remarkable donation from the Company allows us to continue our important work to address the social, emotional, and mental health matters facing our communities.”
To learn more about The Judgement Free Generation® and Planet Fitness’ pro-kindness movement, please visit PlanetFitness.com/PF-Purpose.
*Excludes Hawaii
**Representing at least 30% of the retail purchase price of each purchase. Offer valid in U.S. and Puerto Rico only. BGCA contact information: 1275 Peachtree St NE, Atlanta, GA 30309, 404-487-5700.
